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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Common privacy law provisions. Other laws. The 21st century changed much of that. GDPR analogs. Other duties.

Law
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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business. Identify your message as an advertisement. How CAN-SPAM Works, and What it Requires.

Law
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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Advertisers in sensitive categories face unique hurdles, including: Strict policy restrictions. million advertiser accounts, nearly doubling their enforcement actions from the previous year.

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Ads for cannabis are now allowed on Twitter

Search Engine Land

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Twitter will only accept ads from licensed cannabis advertisers who have been pre-approved by the company. How it works. THC threshold. What Twitter says.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

Brands can face legal troubles if they post something violating a law, regulation, or contract. For example, if you work with brand partners or influencers for sponsored content or giveaways, make sure you’re following advertising regulations. Just ask pharmaceutical company Eli Lilly.

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SCOTUS ruling makes it easier to challenge federal ad regulations

Martech

Raimondo sharply curtails the power of federal regulators — like the FTC and FCC — saying federal courts should no longer defer to them when interpreting laws. Natural Resources Defense Council, which said judges should defer to the executive branch when laws passed by Congress are ambiguous. Automatic renewals. Junk fees .

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. What is Responsible Marketing ?