Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Why do law firms and lawyers need rules for social media?

Law 77

Law Communications Advertising Advertisers 77

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Pay-per-click advertising, more commonly known as PPC, refers to all online advertising, not just the ones where you pay for each click. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns.

Law 52

Law User-Generated eBook Digital Marketing 52

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. You can read more about the new laws here. Ads and analytics only. This update relates to Google’s ads and analytics products. Dig deeper.

Law 92

Law Analytics Advertising Advertisers 92

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

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Advertising Advertisers Transform Law 98

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Of course, the U.S.

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Advertising Advertisers Law Place 133

Search Engine Journal

JUNE 28, 2023

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal. New rules target medical, adult, gambling, and alcohol promotions.

Advertising 85

Advertising Advertisers Law Promotion 85

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

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Advertising Advertisers eCommerce Customer Acquisition 100

Search Engine Land

AUGUST 1, 2023

Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. Without this data, Meta won’t be able to build audiences for ads as effectively, making its targeted advertising operation weaker. When is it happening?

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Advertising Advertisers Law Promotion 96

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. With new privacy laws and enforcement , non-compliance can come with steep fines.

Law 108

Law Advertising Advertisers Digital Marketing 108

Customers.ai

FEBRUARY 14, 2024

Which is why we brought together our Founder and CEO Larry Kim and InfoTrust’s D2C Industry Team Manager Courtney Fenstermaker to discuss what advertisers need to do to survive this so called cookiepocolypse. The tracker can help marketers staying on top of privacy laws in the US quickly and easily. Join Customers.ai

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Advertising Advertisers Law Outbound Marketing 78

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

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Advertising Advertisers Price Law 144

Digital Marketer

FEBRUARY 28, 2024

Breakthrough Advertising By Eugene Schwartz Breakthrough Advertising is a favorite among copywriters. Breakthrough Advertising is a dense book, and most reviews will only cite the Schwartz lessons from the first half. You can find the full sales letter in Breakthrough Advertising—it’s incredible.

Copywriting 92

Copywriting Law Advertising Advertisers 92

Search Engine Land

MARCH 8, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. This demographic favors TikTok over platforms like Google, making it a crucial channel for advertisers seeking to reach this audience. These laws, among other things, contain provisions that could potentially require TikTok to furnish U.S.

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Gen Z Law Advertising Advertisers 115

Search Engine Land

APRIL 17, 2024

It’s either that or break down and pay for YouTube Premium to avoid excessive advertising. If the latter happens, YouTube will gain revenue, but ultimately that means advertisers will lose reach and exposure. Is YouTube breaking privacy laws? Enforcement on third-party apps. Ad-free experience.

Law 90

Law Advertising Advertisers Communications 90

Neil Patel

FEBRUARY 19, 2021

Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money. Why Should You Advertise on LinkedIn? Another important factor to note is how popular LinkedIn is for paid social advertising. 10 Examples of the Top 10 LinkedIn Advertising Ideas.

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Advertising Advertisers Whitepaper Law 130

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Common privacy law provisions. Other laws. The 21st century changed much of that. GDPR analogs. Other duties.

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Law Pharmaceutical Marketing Marketers 134

Search Engine Land

MARCH 11, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. This demographic favors TikTok over platforms like Google, making it a crucial channel for advertisers seeking to reach this audience. These laws, among other things, contain provisions that could potentially require TikTok to hand over U.S.

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Gen Z Law Advertising Advertisers 111

Martech

FEBRUARY 26, 2024

antitrust law. antitrust law. The post-trial brief added: “Punishing Google’s conduct here would harm, not promote, competition by diminishing Google’s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers’ demands.” What Google is saying. That result is antithetical to U.S.

Law 101

Law Manufacturing Retail Advertising 101

Search Engine Land

FEBRUARY 23, 2024

antitrust law. antitrust law. The post-trial brief added: “Punishing Google’s conduct here would harm, not promote, competition by diminishing Google’s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers’ demands.” What Google is saying.

Law 122

Law Manufacturing Advertising Advertisers 122

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. In a blog post , Twitter’s chief privacy officer, Damien Kieran, said users’ personal information “may have been inadvertently used for advertising.”

Advertising 89

Advertising Advertisers Law Digital Marketing 89

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 103

Transform Advertising Advertisers Law 103

Search Engine Land

SEPTEMBER 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material.

Law 110

Law Advertising Advertisers Communications 110

illumin

APRIL 18, 2024

For instance, California has stricter data collection laws than other states, and countries and territories (like Canada and the EU) have their own laws and regulations. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Law 111

Law Health Retail Marketing 111

Search Engine Land

DECEMBER 7, 2023

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. If you advertise Cryptocurrency Coin Trust in the U.S., Local laws. Starting Jan.

Product 97

Product Law Advertising Advertisers 97

Search Engine Land

SEPTEMBER 6, 2023

This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads certification and meet specific requirements. Why we care.

Law 133

Law Advertising Advertisers Promotion 133

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. antitrust and consumer protection laws. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws.

Law 96

Law Advertising Advertisers Management 96

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Privacy laws and regulations. Legal, compliance and marketing to adhere to local, national and international laws. Legal and IT for compliant data storage free from hacking hazards. Customer insights.

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Law Communications Management Analytics 109

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Branding 116

Branding Law Influencer Marketing Entertainment 116

Search Engine Land

MARCH 20, 2023

This is the law of diminishing returns at play. In this article, we’ll explore the law of diminishing returns and various factors making paid search even more demanding today. In this article, we’ll explore the law of diminishing returns and various factors making paid search even more demanding today.

Non-Profit 91

Non-Profit Law Price Advertising 91

Martech

APRIL 9, 2024

What’s next in first-party advertising? However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Open the report What is first-party data advertising?

Law 99

Law Customer loyalty Advertising Advertisers 99

Search Engine Land

MARCH 4, 2024

The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. Affected advertisers will receive an email from Google seven days before the initiation of the identity verification process for their business. Google update emails. Next steps. What Google is saying.

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Law Advertising Advertisers SEO 109

Search Engine Land

NOVEMBER 14, 2023

The updated email notifications have a new header that looks like this: The aim of the notification update is to keep advertisers informed about recently disapproved ads or ad components. To see the rejected content, click the link in the email to go to the Microsoft Advertising Campaign UI. New process. How it works.

Law 105

Law Advertising Advertisers Management 105

Search Engine Land

JUNE 14, 2023

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools. ” Has this happened before?

Law 96

Law Price Retail Advertising 96

Search Engine Land

APRIL 3, 2023

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online advertisers, impacting publishers (ad revenue) and advertisers (reach). billion ($4.2 The bigger picture.

Law 103

Law Advertising Advertisers Price 103

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. Sales Fatigue Is on the Rise While advertising and sponsored content are nothing new on social media, users are feeling sold to more than ever, especially on TikTok.

Non-Profit 138

Non-Profit User-Generated Law Entertainment 138

Search Engine Land

APRIL 9, 2024

What’s next in first-party advertising? However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Open the report What is first-party data advertising?

Law 81

Law Customer loyalty Advertising Advertisers 81

Search Engine Land

NOVEMBER 22, 2023

Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI. ” “It’s not solely based on laws or regulations but rather a strategic decision influenced by factors like user engagement and feedback.”

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Law User-Generated Advertising Advertisers 112