Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Influencer Marketing on YouTube. Influencer Marketing on Facebook. Influencer Marketing Budgets. What is influencer marketing? Let's dive in.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 135

Millennials Gen Z Retail Marketing 135

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. Very useful.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hubspot Marketing

NOVEMBER 29, 2023

Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Building an Education Marketing Strategy 4 Tips for Education Marketing What is education marketing?

Education 91

Education Gen Z eBook Marketing 91

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. How Old is Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Some marketers who sell on multiple channels felt that social media is the best at targeting potential customers and provides one of the best ROI. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Tracking allows you to spot patterns and refine your marketing strategy. Advertise Your Online Presence.

Shipping 140

Shipping Shoppers Retail Transform 140

Rock Content

MARCH 31, 2020

Companies also needed to change their communications, and knowing what is digital advertising has become essential. Now is the time for Digital Marketing , which has become the primary way to promote a company. All of this was taken into account by companies and, therefore, digital advertising has become very important.

Advertising 59

Advertising Advertisers Transform User-Generated 59

Digital Marketer

JUNE 7, 2023

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z? What interests them?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

OnPassive Marketing

AUGUST 24, 2022

The key to successful content marketing is creating your content in a way that’s both engaging and valuable to your audience. While content marketing is not new, its importance in modern marketing has only grown recently as more businesses have turned to digital channels to reach their target audiences.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. This approach extends beyond stunning visuals; it’s about synchronizing your marketing goals with the calendar.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Find Influencers who match the brand’s tone, and use their influence to further promote the brand with freshness and novelty. PPC advertising can allow you to reap many benefits for your business.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Neil Patel

MAY 27, 2021

One of the most significant issues small-to-medium-sized businesses (SMBs) have had with audio advertising is it’s not particularly intuitive. AdBuilder is a self-service platform designed to help marketers create and promote audio ads. One of the most compelling pros of audio advertising is its simplicity.

Millennials 119

Millennials Advertising Advertisers Target Market 119

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Free Promotion. Paid Promotion.

Shoppers 124

Shoppers Product Gen Z Promotion 124

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 111

Millennials Shoppers Food User-Generated 111

Martech

MAY 6, 2022

Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. TikTok’s Re: Make campaign.

Social Media Marketing 114

Social Media Marketing Non-Profit User-Generated Transform 114

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Content Marketing Strategy.

CMO 117

CMO Marketing Marketers SEO 117

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? 2. .” — Andrew Delaney, Social Media Marketing Manager at HubSpot. Learn From Competitors.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Yandex in Russia ( 48% market share ).

Shoppers 114

Shoppers Retail Finance User-Generated 114

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hootsuite

AUGUST 10, 2021

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing? In influencer marketing, that influential person collaborates with a brand to promote something. Source: Advertiser Perceptions.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Neil Patel

JANUARY 19, 2021

Advertise Your Business. If you don’t use Twitter, you’re missing out on a significant marketing opportunity. Since you don’t pay anything to tweet, it’s free advertising. Here are some suggestions for incorporating voice tweets into your strategy. Promote Your Product. Use voice tweets to reinforce this message.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. Not sure where to start?

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Martech

MAY 13, 2022

Below, we summarize the most common mobile marketing approaches. 7 common mobile marketing techniques: Short message service (SMS) marketing. SMS marketing is a text messaging strategy where businesses send text messages to customers on their mobile devices over a cellular network. Location-based marketing.

Transform 123

Transform Gen Z Shoppers Retail 123

Hubspot Marketing

SEPTEMBER 28, 2022

Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. For years, content creators on YouTube have made money via ad revenue from video advertisements. Image source. drewafualo. #ad embarrassing. OscarsAtHome.

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. Global influencer marketing was valued at $16.4 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Spiralytics

JANUARY 22, 2023

Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Save time and easily promote your brand with a professional design. Start experimenting with social media advertising on a budget. What is a Facebook engagement post?

Gen Z 111

Gen Z User-Generated Transform Education 111

Hubspot Marketing

JANUARY 3, 2024

Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle. So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton. What we like: Shock value can go a long way in a funny commercial.

Advertising 118

Advertising Advertisers Food Gen Z 118

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials User-Generated Education Advertising 137