Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S.

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Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. Get the daily newsletter search marketers rely on. judge has ruled.

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Search Engine Land

OCTOBER 24, 2023

Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a significant boost from last quarter’s 3% increase. Get the daily newsletter search marketers rely on.

Advertising 113

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Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Price updates. Update product listings.

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 114

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Search Engine Land

FEBRUARY 6, 2024

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. Google brand search (branded keywords, often over-valued).

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Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

Search Marketers 129

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Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. ” A Paid Search First?

Search Marketers 85

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Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Product Ads. What Product Ads look like. Why we care. What’s new? SUBSCRIBE See terms.

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Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2011: “Q. Hell yes we are!

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Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search.

Search Marketers 101

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Search Engine Land

AUGUST 18, 2023

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. Why we care.

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Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

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Search Engine Land

JANUARY 27, 2023

DeepMind Buy Another Google “Moonshot” Of Sorts 2014: “It’s not hard to imagine that machine learning and AI would have broad application across Google, from search and mobile … to advertising, robots, autonomous cars, security and the connected home.” The product is not complete. It will improve.”

Search Marketers 120

Search Marketers Real Estate SEO Marketing 120

Search Engine Land

FEBRUARY 2, 2023

Read all about it in How Google uses artificial intelligence In Google Search. Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

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Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 94

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Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Hulu, Peacock, Max) offer.

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Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements. Let’s dive in.

Product 91

Product Price Advertising Advertisers 91

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Are your prices competitive? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics. If you haven’t done keyword research on your product detail pages recently, it’s time to do so. Inventory/availability.

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Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

Search Marketers 93

Search Marketers SEO Real Estate Marketing 93

Search Engine Land

APRIL 19, 2023

This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results. Considerations when setting your Facebook and Instagram advertising budget When we talk about ad budgets, several elements come into play.

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Advertising Advertisers eCommerce User-Generated 101

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Report: Yahoo’s Search Ad Share Drops 36%. 2009: Yahoo’s search ad share dropped from 30.4% consumers spent $204.5 German Govt. by December.

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Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. SEMPO Institute: Online School For SEMs Announced 2007: The fundamentals course went live and provide 15+ tracks.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. Stepping up.

Price 123

Price User-Generated Advertising Advertisers 123

Search Engine Land

JANUARY 19, 2024

However, the LinkedIn product team is actively working on developing numerous additional functionalities, which are expected to be rolled out shortly. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. What LinkedIn is saying.

User-Generated 126

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Search Engine Land

FEBRUARY 1, 2024

Advertising revenue for Q4 2023 was $38.7 The revised range reflects the company’s evolving understanding of AI capacity needs for future foundational research and product development. After a challenging year for ad revenue on rival platform X , Meta is gaining popularity among advertisers. billion compared to $31.3

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Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Google Ads currently offers several certifications for everything from Search to Display to Video.

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Search Engine Land

NOVEMBER 2, 2023

The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 Advertisers are increasingly placing their trust in Yelp, and the platform’s rising number of ad clicks indicates a positive return on investment. 3 million in transactions revenue. $12

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Search Engine Land

FEBRUARY 13, 2024

Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. However, be aware that as Instacart gains more popularity, ad prices could increase. The advertising and investment rate remained steady at 3.1%

Retail 107

Retail Advertising Advertisers Price 107

Search Engine Land

JANUARY 9, 2024

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience.

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Retail Price Advertising Advertisers 96

Search Engine Land

MARCH 5, 2024

Changes to Search results : Google has recently made more than 20 changes to its products in Search. As part of these updates, certain features, like the Google Flights unit, have been removed from the search results page, affecting how consumers find businesses. Get the daily newsletter search marketers rely on.

Digital Marketing 110

Digital Marketing Advertising Advertisers Marketing 110

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Price 89

Price Advertising Advertisers Law 89

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its website, reports 404. Leading U.S.

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Search Engine Land

MARCH 27, 2024

Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. price, product attributes, distribution, promotional actions) and external issues (e.g., Get the daily newsletter search marketers rely on.

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