Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Higher user reviews for products.

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Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant.

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Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? Next steps. Why we care.

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Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Get the daily newsletter search marketers rely on.

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Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

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Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

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Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

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Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

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Search Engine Land

NOVEMBER 7, 2023

Good products organically rank on relevant keywords. They show your ads on your other product listings. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.

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Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products.

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Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

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Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

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Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. Get the daily newsletter search marketers rely on. judge has ruled.

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Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

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Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

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Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

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Search Engine Land

OCTOBER 24, 2023

Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a significant boost from last quarter’s 3% increase. Get the daily newsletter search marketers rely on.

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Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S.

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Search Engine Land

FEBRUARY 6, 2024

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. Google brand search (branded keywords, often over-valued).

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Search Engine Land

NOVEMBER 1, 2023

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Get the daily newsletter search marketers rely on. Why we care.

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Search Engine Land

JANUARY 23, 2024

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. For example, sales reps don’t just sell advertising.

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Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

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Product Advertising Advertisers Search Marketers 120

Search Engine Land

OCTOBER 31, 2023

Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. Once you know the problem, make the required changes to your product feed or website.

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Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. SUBSCRIBE See terms.

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Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Image expansion.

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Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

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Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. lead gen advertisers) the opportunity to target Amazon’s audience. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Get the daily newsletter search marketers rely on.

Advertising 113

Advertising Advertisers eCommerce User-Generated 113

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2011: “Q. Hell yes we are!

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Search Engine Land

OCTOBER 30, 2023

The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Advertisers interested in diversifying their ad spend may want to consider Pinterest as a potential investment, given its better-than-expected performance for advertisers.

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Search Engine Land

OCTOBER 31, 2023

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. The pop-up was first noticed by digital marketing expert Greg Kohler, who posted about the survey on X.

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Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. ” Get the daily newsletter search marketers rely on. Read our Google Ads Best Practices guide by Search Engine Land contributor Rémi Kerhoas for more information on using Google Ads. Why we care.

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Advertising Advertisers Promotion Search Marketers 106

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Get the daily newsletter search marketers rely on.

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Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Yahoo Search Updating: Weather Reports Go Away?

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Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

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Search Engine Land

JUNE 9, 2023

Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Get the daily newsletter search marketers rely on.

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Advertising Advertisers Digital Marketing Promotion 96

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change. Larry Page named “CEO Of The Year”.

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