Search Engine Land
AUGUST 15, 2023
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. What are promoted accounts? What has X said?
Search Engine Land
JUNE 5, 2024
Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. Advertisers need professionals to be growth-minded as well. But you aren’t alone.
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Search Engine Land
MARCH 14, 2024
Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. He noticed that his sales dropped at the same time as the advertising problem. Get the daily newsletter search marketers rely on. First spotted. Amazon’s response.
Search Engine Land
OCTOBER 2, 2023
This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. This improves the search experience. Out-of-order promotion also allows Google to enforce its relevance standards.
Search Engine Land
DECEMBER 11, 2023
The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Prompt: These are great, especially #2, #3, #5.
Search Engine Land
FEBRUARY 19, 2024
If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.
Search Engine Land
FEBRUARY 15, 2024
Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. This is a feature that allows business to quickly promote a piece of content without needing to set up a full campaign in Ads Manager.
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