Advertising, Branding, Promotion and Search Marketers

X (Twitter) tells advertisers that promoted accounts are over

Search Engine Land

AUGUST 15, 2023

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. What are promoted accounts?

Promotion

Promotion Advertising Advertisers Product

80% of influencers fail to disclose advertising content, putting brands at risk

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands.

Advertising

Advertising Advertisers Law Branding

Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

DECEMBER 11, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Prompt: These are great, especially #2, #3, #5.

Promotion

Promotion B2C Retail Direct Mail

This day in search marketing history: February 25

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers

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YouTube advertising: The ultimate guide

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising

Advertising Advertisers User-Generated Finance

Why we care about search marketing

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

Search Marketers

Search Marketers Real Estate eCommerce Marketing

Google tells ‘freaked out’ advertisers to ignore account suspension notification

Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. ” Get the daily newsletter search marketers rely on. Read our Google Ads Best Practices guide by Search Engine Land contributor Rémi Kerhoas for more information on using Google Ads. Why we care.

Advertising

Advertising Advertisers Promotion Search Marketers

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers

Search Marketers Shoppers SEO Marketing

Google, Microsoft generative AI experiments concern advertisers

Search Engine Land

JUNE 9, 2023

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Advertisers once again are not being given the choice to opt out. How have advertisers responded?

Advertising

Advertising Advertisers Digital Marketing Promotion

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: January 3

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Microsoft Advertising launches sweepstakes for advertisers. Get the daily newsletter search marketers rely on.

Search Marketers

Search Marketers Advertising Advertisers Marketing

This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2020: Search engines continue to get better at understanding intent and rely less on keywords. An Open Letter to Paid Search Networks.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

This day in search marketing history: January 28

Search Engine Land

JANUARY 27, 2023

DeepMind Buy Another Google “Moonshot” Of Sorts 2014: “It’s not hard to imagine that machine learning and AI would have broad application across Google, from search and mobile … to advertising, robots, autonomous cars, security and the connected home.” Google said they take each request incredibly seriously.

Search Marketers

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Meta advertising: 5 best practices for 2023

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising

Advertising Advertisers Whitepaper B2C

X (Twitter) slashes video ad prices to lure back advertisers

Search Engine Land

JULY 27, 2023

For a limited time only, select marketers in the U.S. The platform reportedly claims it is running these promotions to boost reach for marketers during high-traffic periods, such as the Women’s World Cup, in an email seen by the Wall Street Journal. Get the daily newsletter search marketers rely on.

Price

Price Advertising Advertisers Promotion

This day in search marketing history: January 26

Search Engine Land

JANUARY 25, 2023

Advertisers could now target by exact job title, company name or LinkedIn Group. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

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This day in search marketing history: March 24

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. Market Share.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

How to use PPC advertising to attract top talent in any industry

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising

Advertising Advertisers Transform Analytics

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers

Search Marketers User-Generated SEO Marketing

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Wolfram Alpha To Challenge Google? billion in 2009 from $13.5

Search Marketers

Search Marketers User-Generated Marketing Marketers

This day in search marketing history: January 6

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. Google Ads error tells advertisers exact match keywords are saving as broad match. Search Engine Land, SMX name Carolyn Lyden content lead.

Search Marketers

Search Marketers Law Marketing Marketers

When to use branded and competitor keywords in PPC

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding

Branding Customer Acquisition Advertising Advertisers

This day in search marketing history: March 11

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers

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This day in search marketing history: January 13

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: March 7

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. First Angry Birds Product Integration To Tout Bing 2011: Rovio and Microsoft struck a deal to integrate Bing search into the game.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers

Search Marketers SEO User-Generated Marketing

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is getting a huge visibility in Google’s organic search. This ties into increasing brand reputation as well. That’s Reddit. It’s an extension of customer service.

Management

Management Branding Social Media Marketing Place

Airbnb dominates in search sentiment report

Search Engine Land

APRIL 22, 2024

Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability.

Entertainment

Entertainment Retail Advertising Advertisers

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

Google Overtakes Traditional Media To Become Most Trusted News Source 2015: Google’s brand strength around the world was also likely a factor in these rankings. Ask On Google+” Links Appearing In Google’s Search Results 2012: Google encouraged people to ask their friends about [insert search query here] on Google+.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: January 25

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Google Promotes Boost To All Of U.S.,

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers

Search Marketers SEO Marketing Marketers

TikTok testing virtual influencers for video ads

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. Get the daily newsletter search marketers rely on.

User-Generated

User-Generated Advertising Advertisers Promotion

6 Amazon marketing strategies to implement in 2024

Search Engine Land

FEBRUARY 16, 2024

Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? You can’t start optimizing your marketing until you have covered the basics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 Ssponsored brands video targeting.

Marketing Strategy

Marketing Strategy Shoppers eCommerce Advertising

TikTok launches enhanced ad placement controls

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.

Entertainment

Entertainment Fashion Food Retail

In-game ads: why brands should be excited

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. You can also reach very specific audiences by advertising on certain game titles.

Branding

Branding Advertising Advertisers Retail

LinkedIn launches sponsored articles

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. When a company account publishes an article on LinkedIn, admins now have the option to promote it. Why we care. How it works.

User-Generated

User-Generated Price Promotion Advertising

How To Use Local Search Marketing to Attract More Customers

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers

Search Marketers Real Estate Customer Marketing

5 mobile B2B advertising mistakes and how to correct them

Search Engine Land

APRIL 4, 2023

It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. SUBSCRIBE See terms.

Advertising

Advertising Advertisers CRM User-Generated

Google updates Gmail ads with new layout and ‘Sponsored’ label

Search Engine Land

FEBRUARY 8, 2024

Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. In consumer Gmail accounts, ads show up in the Promotions tab of consumer accounts. What Google is saying.

Promotion

Promotion Advertising Advertisers Place

Meta announces major updates to Advantage+ and Shopping Ads

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advertisers can now include branded videos or customer demonstrations instead of just static images. ” Advantage+ creative optimizations. Reminder ads.

Shoppers

Shoppers Advertising Advertisers eCommerce

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers.

Promotion

Promotion Price Advertising Advertisers

Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Search Engine Land

MARCH 27, 2024

million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 Cracking down on fraudulent accounts is critical for brand safety and also helps to ensure a safer space for consumers so that they can confidently make online transactions. Why we care.

Advertising

Advertising Advertisers Promotion Search Marketers

X (Twitter) tells advertisers that promoted accounts are over

80% of influencers fail to disclose advertising content, putting brands at risk

Trending Sources

Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

This day in search marketing history: February 25

YouTube advertising: The ultimate guide

Why we care about search marketing

Google tells ‘freaked out’ advertisers to ignore account suspension notification

This day in search marketing history: February 2

Google, Microsoft generative AI experiments concern advertisers

This day in search marketing history: March 18

This day in search marketing history: January 3

This day in search marketing history: January 8

This day in search marketing history: January 28

Meta advertising: 5 best practices for 2023

X (Twitter) slashes video ad prices to lure back advertisers

This day in search marketing history: January 26

This day in search marketing history: March 24

This day in search marketing history: January 14

How to use PPC advertising to attract top talent in any industry

This day in search marketing history: January 5

This day in search marketing history: March 10

This day in search marketing history: January 6

When to use branded and competitor keywords in PPC

This day in search marketing history: March 11

This day in search marketing history: February 3

This day in search marketing history: January 13

This day in search marketing history: March 7

This day in search marketing history: February 7

Mastering Reddit for Brand Awareness & Reputation Management

Airbnb dominates in search sentiment report

This day in search marketing history: January 20

This day in search marketing history: January 25

This day in search marketing history: March 18

TikTok testing virtual influencers for video ads

6 Amazon marketing strategies to implement in 2024

TikTok launches enhanced ad placement controls

In-game ads: why brands should be excited

LinkedIn launches sponsored articles

How To Use Local Search Marketing to Attract More Customers

5 mobile B2B advertising mistakes and how to correct them

Google updates Gmail ads with new layout and ‘Sponsored’ label

Meta announces major updates to Advantage+ and Shopping Ads

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

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