Remove Affiliate Marketing Remove Search Marketers Remove SEO
article thumbnail

How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

article thumbnail

3 search misconceptions about affiliate marketing debunked

Search Engine Land

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. SUBSCRIBE See terms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. Google’s Florida Update of 2003 affected Google search results for the industry and end users. I was at a huge gathering of SEOs who all had the same thing on their minds. Get the daily newsletter search marketers rely on.

SEO 123
article thumbnail

AI for SEO content creation: 5 real-world examples

Search Engine Land

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 138
article thumbnail

How SEO content helps increase sales

Search Engine Land

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. However, if executed well, SEO can help you significantly boost your sales. And this is why many brands fail to see how SEO can help them increase sales.

SEO 98
article thumbnail

What is Passage Indexing & What Does it Mean for SEO?

Neil Patel

There are SEO implications, which I’ll explain, and I’ll also share a few tips to help you make the most of passage indexing. Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one.

SEO 132
article thumbnail

Hosting third-party content: What Google says vs. the reality

Search Engine Land

Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction. This is not a new concept and has been done and abused over the past few decades, so much so that it has earned the name “parasite SEO.” What is parasite SEO? Well, it all comes down to money.