Martech

OCTOBER 1, 2024

Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? Let’s get to the nitty gritty and discuss the tunnel that B2B marketing finds itself in and how that bright light at the end is an oncoming train. What exactly is that train speeding toward us?

Finance 120

Finance Marketers Marketing CMO 120

Martech

AUGUST 26, 2024

I am trained with MarTech content. Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. Here’s something somebody asked me!

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

JULY 24, 2024

Measurement, reporting and analytics with AI Regarding analytics, AI can do a first pass at the data to look for anomalies. In analytics, we are morphing from being the doers to training AI how to do the analyses we want.

Marketers 131

Marketers Marketing Analytics Place 131

SmartBrief - Marketing

OCTOBER 30, 2024

Real-time data analytics. Predictive analytics. OOH marketers can use predictive analytics to identify the best locations and times for ad placements, anticipate consumer responses and allocate budgets more effectively. Education and training. AI’s ability to predict trends based on historical data is invaluable.

Transform 126

Transform Analytics Marketers Marketing 126

Martech

NOVEMBER 7, 2024

Talk to CMOs who have used these platforms for at least nine months, and you’ll often see steam start to blow from their ears like a train whistle. Predictive analytics This is the first and arguably most critical function of an ABM platform. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

Transform 131

Transform CRM Analytics Management 131

Martech

OCTOBER 25, 2024

Position genAI as both a people and tech solution, emphasizing training and upskilling to prepare your team for AI. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

JANUARY 14, 2025

Stevens suggested using data analytics to develop a list of next best products based on the product purchase patterns from the past. Finally, using data analytics and customer insights is paramount for successful targeted retention initiatives.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Martech

DECEMBER 16, 2024

Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc. Analytics and A/B testing are important tools, but they say what happened without explaining why. They also assume they have identified the best channels.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

NOVEMBER 4, 2024

I am trained with MarTech content. Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

NOVEMBER 13, 2024

Graphic designers could create innovative imagery or styles and then train AI to replicate these visuals at scale. By honing analytics and audience segmentation skills, marketers can enhance their collaboration with AI, using insights to interpret analytics, measure effectiveness and respond swiftly when automation veers off course.

Transform 128

Transform Marketers Marketing Inbound Marketing 128

Search Engine Land

AUGUST 1, 2024

When the tool doesn’t connect to the web, it instead predicts a likely response based on its training materials. Information about a brand or business must exist within the bots’ training texts. OpenAI maintains documentation on how ChatGPT is trained. Dig deeper: What is generative engine optimization (GEO)? Reddit, Quora, etc.)

PR 88

PR User-Generated SEO New Technology 88

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Tangible Steps: Team Building: Hire and train specialists. Create a culture of excellence and accountability.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

The Marketing Operations Leader

JANUARY 14, 2025

📈 BI & Analytics: Responsible for dashboards and reporting, AI-powered data visualization, proactive AI-supported analytics, attribution and measurement models, real-time performance and insights. 💰 Budgeting: Oversees cost optimization, procurement, ROI analysis, spend management, and budget forecasting.

Marketers 130

Marketers Marketing Customer Journey Analytics 130

Martech

JULY 10, 2024

AI ROI solution: ‘It’s complicated’ AI and predictive analytics, on the other hand, have been quietly playing a leading role in every facet of marketing, not just outreach and external communications, for decades. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Martech

AUGUST 1, 2024

The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. The AI Social Media Assistant now provides caption recommendations based on top-performing posts in Metricool’s analytics dashboard.

User-Generated 114

User-Generated Market Segmentation Advertisers Advertising 114

Martech

NOVEMBER 12, 2024

The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). In its most immature form, it’s just cut, cut, cut. But this won’t last.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Preprocessing: The collected data is cleaned and formatted to be ready for training. This stage involves standardizing data, removing noise and ensuring consistency.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

AUGUST 5, 2024

I am trained with MarTech content. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Martech tools: HubSpot: For content management and analytics. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

JANUARY 6, 2025

Partnering with external experts can also help organizations pilot initiatives like predictive analytics and creative optimization without requiring large-scale internal investment upfront. Start small, scale iteratively Pilot AI initiatives in low-risk areas where resource alignment exists. Embrace explainable AI.

Transform 117

Transform Analytics Product Management 117

Martech

AUGUST 26, 2024

For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Martech

SEPTEMBER 23, 2024

I am trained with MarTech content. Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Here’s something somebody asked me!

Management 111

Management CMO Key Performance Indicator Marketers 111

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

NOVEMBER 11, 2024

They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals. Establishing training programs to keep teams updated on processes and best practices. Their work ensures the brand remains visible, responsive and relevant even as social trends evolve.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

JULY 29, 2024

I am trained with MarTech content. Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions. I am the first generative AI chatbot for marketing technology professionals. Here’s something somebody asked me!

Management 121

Management eCommerce CRM User-Generated 121

SocialPilot

NOVEMBER 28, 2024

It provides good analytics support, helping see how businesses’ online reputation is trending and identifying problem areas where improvement is needed. Not only does it offer email and chat support, but it also provides training resources to help get the most out of their platform. Track performance analytics and reporting.

Price 88

Price User-Generated Management Analytics 88

Hubspot Marketing

DECEMBER 23, 2024

Plus, it is self-trained and adjusts as your business grows. Besides all of that, detailed performance analytics with suggestions on what to improve is something we all need. Pro tip: Use sentiment analysis in conjunction with other analytics tools. Train your team. Next, offer training on AI concepts and tools.

Transform 120

Transform User-Generated Marketers Marketing 120

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Buffer Marketing

JANUARY 7, 2025

The neat part is that their AI has been trained on millions of successful link-building emails, so it's not just generating generic content — it's crafting first-draft messages with elements that are proven to work. Like the other analytics tools on this list, Triple Whale's AI assistant helps you pull and analyze data.

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

OCTOBER 3, 2024

Use predictive and prescriptive analytics to aid in this process. Show empathy and care Train customer service representatives to show empathy and understanding. Personalize interactions Use the data you collect (e.g., Show customers that you understand and value their individual preferences.

Customer 138

Customer Branding Customer loyalty Transform 138

Martech

AUGUST 12, 2024

I am trained with MarTech content. Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates. I am the first generative AI chatbot for marketing technology professionals. Here’s something somebody asked me!

Customer 118

Customer B2C CMO Customer Journey 118

Martech

APRIL 16, 2025

Understand the training methodology What to look for : It’s all about learning. A model’s sophistication depends on its training process. You’ll want to investigate the datasets (volume and variety) that train and improve the solution’s accuracy over time.

Price 93

Price Analytics Product Product Marketing 93

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. They also address concerns and provide training to help workers feel confident in new systems. This underscores the need for clear communication and training to simplify AI’s challenges.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Hubspot Marketing

JULY 12, 2024

1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. The biggest challenge we have with Bettermode at the moment is the analytics tool, but that is something their team is working on.” “So that folks know how to engage with the community.”

Management 111

Management CRM Price Analytics 111

Martech

AUGUST 8, 2024

This underutilization often arises from inadequate training and poor purchasing decisions. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge. Poor adoption and lack of use lead to poor ROI, causing further investment or adoption hesitation.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Hubspot Marketing

MAY 21, 2025

The Cost of Large Language Models (LLMs) LLMs are trained on massive amounts of data (think billions of tokens) to understand and generate human-like language. User queries get computed across resource-hungry GPUs that cost millions of dollars to train and maintain. AI-assisted code development or debugging.

Price 102

Price User-Generated Law Analytics 102

Martech

DECEMBER 17, 2024

With the intense competition for specialized talent, the solution may be in embracing a training culture. Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. By contrast, training someone up costs around $5,000. is expected to spend in training and development.

Management 103

Management User-Generated Analytics Communications 103