Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 85

Marketing Strategy Whitepaper eBook Marketing 85

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Reports, white papers and other lead magnets.

CRM 105

CRM Whitepaper B2C Analytics 105

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 127

Whitepaper eBook Marketing Marketers 127

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Sachs Marketing Group

JULY 11, 2023

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels like search, social media, email, and content marketing. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Eric Hoppe, Crowd Content Media Inc. If you’re not, you’re likely to not see great results.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 71

Marketing Plan Content Marketing B2C Whitepaper 71

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Like white papers and case studies. Compile a list of phrases to gain deeper insights into your audience.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. and How will social media marketing help achieve them? In that order.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

NOVEMBER 8, 2018

White paper. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Decide whether to focus on existing or new content pages. Focusing on searcher intent for existing content is a little more troublesome. Cover image by Joseph Kalinowski/Content Marketing Institute.

SEO 85

SEO Whitepaper Shipping B2C 85

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 98

Education Marketing Strategy Branding Energy 98

Adobe Experience Cloud Blog

MAY 30, 2010

Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. If you aren’t already incorporating high-quality, relevant content for customers into your B2B marketing strategy, now is the time to do so. When it comes to landing pages, test, test, test.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

TechWyse

MARCH 8, 2023

You can look at their analytics to measure their authority, engagement rate, and audience demographics. With this information, you can hire influencers that meet your campaign requirement and fit your marketing needs. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 136

Transform Marketing Strategy Content Marketing Whitepaper 136

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Drop him a note here.

User-Generated 65

User-Generated CRM Whitepaper Thought Leadership 65

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

Neil Patel

APRIL 2, 2021

People are busy, and there’s a lot of content out there competing for attention. As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. However, the right content can significantly shift purchasing decisions. Not at all. Likely not.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Rock Content

JULY 13, 2023

First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. B2C personas If you are in the B2C market, you are dealing with the final buyer of a product or service.

CRM 79

CRM eBook Communications B2C 79

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Publish content consistently.

Content Marketing 134

Content Marketing Whitepaper Marketing Marketers 134

Neil Patel

JANUARY 2, 2019

And of course, the tactics work for both B2B and B2C sites. Assuming you are leaving valuable comments and nothing spammy, you’ll notice that you’ll get referral traffic in your Google Analytics. KISSmetrics is a leader in the web analytics space and we are looking to work with expert writers who know marketing and analytics.

Branding 111

Branding Promotion User-Generated Whitepaper 111

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. You may get lucky and strike gold with this approach.

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Analytics, insights, and activation. B2B marketing. Not your typical marketing conference.”. Learn from the most successful content marketers in the industry.

Digital Marketing 25

Digital Marketing Transform Logistics Marketing 25

Martech

AUGUST 10, 2023

We have discovered a compelling answer that may hold the key to success for content marketers. We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week.

Whitepaper 98

Whitepaper B2C eBook eCommerce 98

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers.

B2C 113

B2C Whitepaper Marketing Marketers 113

Scoop.it!

MARCH 17, 2022

But don’t overlook past data, even if your previous content marketing efforts have failed. Other factors to consider include competitor analysis and social media analytics. As your business grows and more data pours in, you can use it to fine-tune your marketing strategy and drive better results. Measuring results.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. Consider these ideas for holiday-themed content to share with your B2B audience: Social media challenges (e.g., The generic holiday messaging likely won’t be effective. A warm and fuzzy email without business substance won’t move decision-makers.

Marketing Strategy 92

Marketing Strategy Gen Z Whitepaper Marketing 92

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Choose the right influencers to meet your goal.

Influencer Marketing 101

Influencer Marketing Branding Whitepaper Thought Leadership 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. Since customers are using multiple content resources, it can be extremely difficult to create an accurate attribution model – but it is not impossible.

Whitepaper 106

Whitepaper Customer Journey B2C Marketing Mix 106

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Adobe Experience Cloud Blog

APRIL 10, 2012

by Jason Miller When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers.

Whitepaper 113

Whitepaper Entertainment B2C Analytics 113

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling. What is B2B marketing? B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses.

B2C 120

B2C Marketing Automation Platform Gen Z Whitepaper 120

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 119

Whitepaper Content Marketing Marketing Marketers 119