The CMO Survey
FEBRUARY 24, 2021
How has the role of marketing in your company changed during the last year? B2C Product and Service companies reported the highest levels (32.1% Marketing spending decreased by 3.9% The hardest hit sectors were B2C Services (12.3%). Internet sales rocketed to 19.4% increase over the last year. and 26.8%).
Martech
AUGUST 12, 2021
And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.
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Digital Marketer
DECEMBER 21, 2023
Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. The result?
Customers.ai
JANUARY 3, 2024
Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. The result?
Sprout Social
NOVEMBER 21, 2019
Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Social listening and analytics. Figure out how to position your brand.
Litmus
MAY 4, 2021
For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.
Use Insider
JANUARY 25, 2022
What takes this unified experience to the next level is the ability to consolidate data from multiple touchpoints, orchestrate personalized journeys, and optimize them based on advanced analytics. You might wonder why this can’t be achieved with multi-channel marketing. See Insider in Action. Sounds like a dream, doesn’t it?
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