Hootsuite

APRIL 29, 2025

You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. The question is, how will you manage it? And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Smart move. Whats lacking/missing?

Price 58

Price User-Generated Thought Leadership Whitepaper 58

SocialPilot

APRIL 25, 2025

Has an AI-powered client success manager for every business account. Verified G2 Review In-Depth Podium Features Analysis Podium offers extensive integrations, automation, and analytics support for businesses looking to build long-term relationships with their customers. You can even customize this widget to match your branding.

Price 45

Price User-Generated Non-Profit Communications 45

Welcome Software

MAY 7, 2025

Keeps things on-brand If your original asset is on-brand (and on-point), then repurposing the content is going to let you create, publish and promote content that strengthens the brand message across every format and channel. This will do wonders to your brand identity, and not require too much of your team's time.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. How improved customer experience helps brands. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. How to choose the right customer experience strategies.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. This creates more opportunities for brands to create deeper customer connections and build product loyalty.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Hubspot Marketing

MAY 11, 2023

Reaching people organically in this way is important to your company as it builds brand awareness and brings visitors/leads to your site. They help boost authority and build brand awareness. The overall goal of SEO is to help boost authority and build brand awareness among your audience, teaching your audience to trust your company.

Price 142

Price SEO eBook Succession Management 142

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Journey analytics evaluates every piece of content a customer interacts with across the entire buying cycle and assesses how it impacts a measurable outcome (e.g., a sale, new customer, conversion, etc.).

Content Marketing 137

Content Marketing Marketers Marketing Customer Journey 137

Sprout Social

FEBRUARY 22, 2017

Brand keyword monitoring : Be sure to note which keyword(s) you will be tracking. Analytics and reporting : How often will you be reporting on analytics and what will you be tracking? Social media management details : When will you be available to engage on social media ? Project Milestones & Deadlines.

Management 109

Management Analytics Social Media Marketing Succession Management 109

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Brand and design are important, but knowing what wins the sales conversation is critical. Bad answer: “Send us your brand standards and a list of websites you like. It’s a question about Analytics, but it also reveals clues about culture.

User-Generated 109

User-Generated Analytics SEO Communications 109

Litmus

MAY 13, 2021

Creating that many emails, while staying on-brand and error-free, can be a challenge. In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical coding abilities.

Analytics 66

Analytics Succession Management Product Management 66

Digital Marketer

MAY 25, 2023

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. How Does Customer Success Work? There are three core elements required for customer success to be compelling.

Customer 74

Customer User-Generated eCommerce Education 74

Hubspot Marketing

JULY 27, 2018

In the following sections, we’ll touch on everything you need to know to start a freelance career, from branding to clients to making and managing your money. You need to know exactly what you’re doing and how you’re branding yourself. Building a Brand. I chose a business name for a few reasons: 1) It's easier to brand.

Copywriting 144

Copywriting Price Non-Profit Management 144

Backlinko

MAY 21, 2024

And, in doing so, gives them a peek into Buffer’s brand values and compensation principles. This can build more credibility for your brand. Hotjar’s AI vs. Human Writer Experiment Hotjar is a behavior analytics tool that’s used to capture data around user behavior with heatmaps, session recordings, and surveys. And it paid off!

Content Marketing 109

Content Marketing User-Generated Marketers Marketing 109

Hubspot Marketing

JANUARY 23, 2023

With customer-centricity being a top priority for marketing leaders going into 2023, it's no surprise that giving customers the best possible experience with your brand is the strategy leaders say is most effective for driving business growth. When it comes to brand loyalty, marketing leaders are conflicted.

Marketers 112

Marketers Marketing Promotion Management 112

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. They may be satisfied with the products or services they've been getting and have no intention of switching to another brand. Potential Customers.

Market Research 98

Market Research Target Market Product Customer 98

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. The key to successfully managing this type of schedule? One major trend to note involves digital transformation.

CMO 90

CMO Price Transform Marketing Strategy 90

Litmus

DECEMBER 16, 2024

Subscribers then click on which option they prefer, with up to four options Polls give the customer an avenue to express their opinion in an easy way, but they also give the email marketer an avenue to collect data, says Litmus customer success manager Ceegan Flood.

Retail 79

Retail Marketers Marketing Email Marketing 79

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Customer Success Operations Specialists : Responsible for improving customer onboarding, engagement, and retention processes to maximize the value of each customer over time.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

SocialPilot

JANUARY 15, 2025

Its perfect for individuals who want to manage multiple social profiles and require just the essential features for effective social media management. Also, you cant track the performance of individual campaigns, though you do get basic analytics and reporting.

Price 45

Price Non-Profit Analytics Management 45

SocialPilot

MARCH 11, 2025

AI Reputation Management: Automatically generate consistent, on-brand responses to reviews across multiple locations. Reporting & Analytics: Get deeper insights into performance and ROI across branches. Firms also gain from comprehensive reports and analytics to monitor ROI across divisions.

Price 40

Price Non-Profit Management Analytics 40

SMA Marketing

JANUARY 5, 2023

They should review your Google Analytics regularly to determine how your website is performing and whether or not their strategy is working. There should be open access to your analytics including: Organic traffic, impressions, clicks, bounce rate, etc. We also set up any necessary infrastructure needed for long-term success.

SEO 52

SEO Analytics Digital Marketing Health 52

On24- CMO Confessions

APRIL 22, 2021

It helped really manage those conversations. As things were moving over to digital, I felt it was a brand-new world out there, and I really felt that marketers in particular would be so well-served with the new technology that I needed to double down on that and say, “Hey, I want to build technology for marketers.”

CMO 52

CMO CRM Transform Customer 52

Litmus

DECEMBER 18, 2023

Leverage regulatory and brand compliance requirements In the absence of a big, internally driven transformation anywhere on the horizon, look for other drivers—particularly ones that are required changes. The first two, regulatory and brand compliance, are required.”

Email Marketing 117

Email Marketing Transform Health Marketers 117

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Many companies struggle to put the right skills, structure, and processes in place to drive digital transformation success. What is the future of digital transformation?

Transform 106

Transform Customer Journey Finance User-Generated 106

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. However, we knew that we would acquire links naturally due to the popularity of our brand and the highly tactical nature of our content. 1) Audience research.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Hootsuite

AUGUST 6, 2021

Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. Here’s how you can make work easier for your social media managers—and add rocket fuel to their marketing efforts online. These are senior team members.

Management 141

Management Marketers Marketing Key Performance Indicator 141

Martech

JULY 13, 2022

.” We’ll look more closely at the terms “service,” “support” and “success” below. In a 2021 Qualtrics/ServiceNow study, 43% of respondents said they’d likely switch brands after only one negative customer service experience. Customer service can make a brand or it can break it.

Customer 111

Customer CRM Health Communications 111