Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 88

Transform Communications Customer Journey User-Generated 88

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Why isn’t it?

Analytics 122

Analytics Transform Outbound Marketing Marketing 122

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics 116

Analytics Transform User-Generated PR 116

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 138

Customer Branding Customer loyalty Transform 138

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? What is a Social Media Analytics Dashboard?

Analytics 111

Analytics Key Performance Indicator Transform User-Generated 111

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 126

Transform CRM Analytics Marketing 126

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Set Up

OCTOBER 8, 2024

Brands want measurable outcomes, and data-driven strategies provide Agencies the opportunity to demonstrate tangible results, helping to foster long-term partnerships. So where is the disconnect for Agencies, and what can Brands do to improve it? Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Sprout Social

JANUARY 28, 2025

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.

Analytics 87

Analytics Transform Education Branding 87

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 139

Management User-Generated Key Performance Indicator Transform 139

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Email: Business email address Sign me up!

Transform 117

Transform Analytics Product Management 117

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. From better market intelligence and more focused segmentation to personalized communication and post-lead follow-ups, these are the seven ways in which AI-driven lead generation will transform your marketing strategy. Enter AI-driven lead generation.

Transform 52

Transform User-Generated New Technology Customer 52

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We’ll also look at alternatives that allow brands to disintermediate the roles of ABM platforms and achieve similar or better outcomes. Predictive analytics This is the first and arguably most critical function of an ABM platform.

Transform 131

Transform CRM Analytics Management 131

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand. This is the transformative potential of AI for CX success.

Transform 142

Transform Customer Customer Journey User-Generated 142

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 93

Branding Transform Analytics Communications 93

Martech

MARCH 3, 2025

The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. AI and advanced analytics are exposing the MQL’s flaws AI-powered systems can now reveal which marketing activities truly drive revenue, cutting through the noise of vanity metrics. Pipeline velocity.

Transform 125

Transform Finance Marketing Marketers 125

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. The financial benefits of digital transformation are significant. Processing.

Transform 114

Transform Finance Marketing Marketers 114

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 104

Branding Health Transform Analytics 104

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. However, some of that lost organic traffic may be categorized differently in your analytics. If someone searches for your product by brand name and AI provides a link to your site, there’s no issue.

Transform 135

Transform User-Generated Analytics Retail 135

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Did all the phrases that moved up include branded terms? Typically not.

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketing 124

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Shifting from pilot projects to widespread implementation demands a strategic approach.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

Transform 131

Transform Analytics User-Generated Education 131

Marketing Insider Group

AUGUST 6, 2024

In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. The integration of machine learning and predictive analytics allows for continuous improvement and adaptability in your advertising strategies. Here’s a look at the key technologies making it all possible.

Advertisers 125

Advertisers Advertising Transform Analytics 125

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 128

Transform Customer Journey Analytics Marketing 128

Martech

AUGUST 27, 2024

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Scale content creation : Deploy generative AI to produce content based on brand parameters, eliminating creative bottlenecks and enhancing personalization. Ad platforms.

Transform 128

Transform User-Generated Direct Mail Retail 128

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. Why customer experience is a key driver of revenue Think about the last time you had an outstanding experience with a brand. This transformation won’t happen overnight. The data speaks for itself.

Transform 117

Transform Customer loyalty Customer Journey Marketing 117

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Marketing technologists who are passionate about integrating advanced data analytics and machine learning into campaigns. PT / 1 p.m.

Transform 116

Transform Marketing Marketers Advertisers 116

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 121

CRM Transform Marketing Marketers 121

Martech

NOVEMBER 20, 2024

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A social media manager might post brand updates without knowing that the email team is running a different promotion, resulting in a scattered brand message.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

JUNE 4, 2024

However, the extra complexity in data integrations, analytics and content creation hampers usage to the point where only 1 in 6 marketers use most of their hub’s capabilities. Some challenges — such as leveraging generative AI — may require a transformative investment of attention and resources. Is that number increasing?

Transform 126

Transform Customer Journey Marketing Marketers 126