Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Why isn’t it?

Analytics

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

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SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? What is a Social Media Analytics Dashboard?

Analytics

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management

Sprout Social

JANUARY 28, 2025

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.

Analytics

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies. What do agencies need in a DSP?

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Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Email: Business email address Sign me up!

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Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

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Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding

Set Up

OCTOBER 8, 2024

Brands want measurable outcomes, and data-driven strategies provide Agencies the opportunity to demonstrate tangible results, helping to foster long-term partnerships. So where is the disconnect for Agencies, and what can Brands do to improve it? Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

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Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We’ll also look at alternatives that allow brands to disintermediate the roles of ABM platforms and achieve similar or better outcomes. Predictive analytics This is the first and arguably most critical function of an ABM platform.

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verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. From better market intelligence and more focused segmentation to personalized communication and post-lead follow-ups, these are the seven ways in which AI-driven lead generation will transform your marketing strategy. Enter AI-driven lead generation.

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Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends

Martech

MARCH 3, 2025

The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. AI and advanced analytics are exposing the MQL’s flaws AI-powered systems can now reveal which marketing activities truly drive revenue, cutting through the noise of vanity metrics. Pipeline velocity.

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Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. The financial benefits of digital transformation are significant. Processing.

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Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

Price

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

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Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Did all the phrases that moved up include branded terms? Typically not.

Key Performance Indicator

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Shifting from pilot projects to widespread implementation demands a strategic approach.

Transform

Martech

AUGUST 27, 2024

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Scale content creation : Deploy generative AI to produce content based on brand parameters, eliminating creative bottlenecks and enhancing personalization. Ad platforms.

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Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. This creates a challenge for brands to balance customer satisfaction with profitability. Many brands are turning to digital technology to streamline the return process.

eCommerce

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

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Sprout Social

JULY 25, 2025

Behind-the-scenes social media post ideas Give your audience a peek behind the curtain to humanize your brand and build trust. Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials. Behind-the-scenes posts help your audience feel closer to your team, bringing them closer to your brand.

Branding

Martech

NOVEMBER 20, 2024

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A social media manager might post brand updates without knowing that the email team is running a different promotion, resulting in a scattered brand message.

Customer

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization.

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Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

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Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. But what happens when you run out of ideas?

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Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Marketing technologists who are passionate about integrating advanced data analytics and machine learning into campaigns. PT / 1 p.m.

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Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated

Search Engine Land

SEPTEMBER 27, 2024

You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Transform photos with Magic Edit. Create on-brand templates. Jasper Jasper is another AI tool for brands and claims to be an “AI copilot.” WordLift offers solutions for ecommerce brands and enterprises alike.

SEO

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform.

Analytics

Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Make annotation audits a part of your analytics housekeeping.

Analytics

Martech

SEPTEMBER 12, 2024

Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts. Tracer’s Flora is an AI system designed for brand protection. AI Metadata Optimizer generates descriptions and transforms content into searchable datasets.

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