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How AI can drive modern marketing transformation

SmartBrief - Marketing

OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Real-time data analytics. Predictive analytics.

Transform 126
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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality.

Transform 113
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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives.

Transform 131
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. Here are several steps to guide this transformation. and the U.S.

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4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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How advanced customer journey analytics is shaping the future of engagement

Martech

Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences.

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4 pitfalls of digital transformations and how to avoid them

Martech

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.