Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform

The CMO Survey

AUGUST 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

Hubspot Marketing

SEPTEMBER 19, 2024

For example, tools like ChatSpot AI , 6Sense , and Clay integrate with CRM platforms like HubSpot, allowing marketing teams to analyze real-time customer data and then refine the angle of their campaign pitch, email messages, or creative assets. Many AI tools also have built-in analytics.

Customer loyalty

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Use analytics for decision-making: Analytics platforms can show you what’s broken and glimpse what’s coming next.

Transform

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. Isolated tools are red flags.

Key Performance Indicator

The CMO Survey

JUNE 18, 2025

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CMO

The CMO Survey

JUNE 18, 2025

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CMO

The CMO Survey

MAY 9, 2025

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CMO

Hubspot Marketing

JUNE 30, 2025

Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.

Management

The CMO Survey

JUNE 30, 2025

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CMO

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. a CMO, IT manager, or procurement officer). Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. 5 (G2) & 4.4/5

Thought Leadership

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO

Orbit Media Studios

SEPTEMBER 18, 2024

They may look fast in Analytics, but that prospect may have been planning that visit to your website for months. It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness.

CRM

The CMO Survey

JULY 22, 2025

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CMO

Martech

JUNE 2, 2025

Marketing teams encounter this reality when they discover customer data trapped in different formats across their CRM, website analytics, social channels and support systems. Know what your CMO cares about, but can also explain model training to engineers. In the real world, this plays out in frustrating ways.

Transform

The CMO Survey

JULY 8, 2025

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Analytics

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Consider how one financial services firm transformed its lead generation process through this analytical approach.

Transform

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. It also offers practical advice on prioritizing KPIs based on current business objectives and highlights essential tools for tracking performance.

Customer Acquisition

Duct Tape Marketing

JULY 2, 2025

Andy shares practical insights on using AI for content strategy, analytics, and website optimization—while emphasizing the enduring importance of quality, relationships, and human creativity. 15:40 – Analytics That Matter Andy’s favorite ways to use GA4 and AI for real business insights, not just reports. There's still tons of them.

Analytics

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen Earlier this year, I was developing a campaign for a B2B client, pulling a prospect list from their CRM, when I noticed the data was woefully inadequate: company emails, company phone numbers and office locations. Not very useful. Context matters, so make sure you are meeting your customers in a place that resonates with them.

Gen Z

Martech

MARCH 14, 2025

Todays CMO is more data-driven, digital and customer-focused than ever. Predictive analytics powered by generative AI for enhanced personalization. Dig deeper: CMOs say lack of resources is hurting growth opportunities Personalization and prediction at scale The evolution of marketing goes beyond productivity improvements.

Transform

Hubspot Marketing

AUGUST 8, 2025

Source Once you gather data (through your website, social media, CRM , etc.), The image below was produced on an episode of Marketing Against the Grain , where HubSpot CMO Kipp Bodnar showed how he's toying with AI to create one-of-one, hyper-personalized ads ( see more here ). Best Practices for Creating Buyer Personas Excited?

Copywriting

Animalz blog

JUNE 24, 2025

Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. And our ideal customer is like a B2C marketer, someone who’s a lifecycle marketer or CRM or martech manager at companies like Turo, Poshmark, Chick Fil, a kayak, or something like a Chuck E.

B2C

Sales Force: CMO

APRIL 4, 2025

How agentic marketing automation works across critical jobs Agentic AI and data: Typically data wrangling is a big part of campaign planning, analytics, performance reporting, optimizing and merchandizing. Finally, across the spectrum of jobs, speed is of the essence.

Marketers

Marketing Insider Group

SEPTEMBER 17, 2024

Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience. I see real-time analytics delivering the personalization and relevance that typifies great customer experiences.

Customer

SocialPilot

JULY 14, 2025

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” Content Performance Audit : If you’ve already posted on LinkedIn, check analytics.

Real Estate

The Marketing Operations Leader

MAY 28, 2025

Revlitix replaces data silos, second-hand insights and outdated CRM & GTM analytics with modern reporting and full-funnel forecasting that GTM leaders appreciate. Avoid errors, save time, and get the accurate analytics you need to optimize performance. Take a demo and get a $100 gift card for your time. And your campaigns.

CMO

The Marketing Operations Leader

APRIL 23, 2025

Breakdown: Standard tech stacks typically involve multiple copies of your database for CRM, MAP, reporting, and other purposes. Examples: Reverse ETL, dbt, AI agents, or analytics tools working directly in BigQuery, Redshift, Databricks, etc. Example: Hightouch, Census, or GrowthLoop syncing updated segments into your CRM or MAP.

Transform