Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. Table of Contents What is a buyer persona?

Copywriting

Animalz blog

JUNE 24, 2025

Check out other episodes in the season here Links and Resources From the Episode How to Take Over the World (podcast by Ben Wilson) (02:06): Aditya’s favorite history and leadership podcast, which inspires his approach to marketing. The market research firms, right? I have no means, I’m not selling you anything.

B2C

Welcome Software

MARCH 20, 2025

Example prompt : "Analyze these customer engagement metrics, website analytics, and social media insights [paste data]. The human narrative is needed to align keyword research and keyword opportunities with your overall content pillars and themes, and make for an ultra engaging customer experience. It works, every time. And guess what?

Customer Journey

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. for-profit companies on marketing spending. CMO Survey respondents, 95.3% Click here to participate in the next CMO Survey.

CMO

Martech

DECEMBER 1, 2023

Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. You are a data analyst. Include a chart of the data.

User-Generated

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that they are spending 10.4% Marketers are investing in their brands.

CMO

Martech

JUNE 24, 2024

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. For this prompt, try selecting the CMO persona. MarTechBot now has 10+ personas to provide more targeted responses.

Transform

Adobe Experience Cloud Blog

MARCH 23, 2018

The CMO job description has also undergone massive change in recent years. In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy?

Customer

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics

Sprout Social

NOVEMBER 15, 2021

Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Market research tools. Market research , of course. Reporting and analytics resources. Google Analytics Academy. CMO Today Newsletter.

Copywriting

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader? Analytics and Data Matter. Analytics and data have always mattered.

Transform

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Consider your job as a CMO running your company’s blog like a sailing captain.

Customer

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How can we show business value when our data and analytics are siloed? Marketing is complex, especially in a world where data dominates.

Finance

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Kalkhoff 2.

Customer Acquisition

Hubspot Marketing

JUNE 3, 2024

One pretty good tool for this purpose is Adobe Customer Journey Analytics , which provides insights into customers' journeys across channels — online and offline. For instance, Google Analytics and its Predictive audiences are great for this purpose. Conducting Research Market research can be time-consuming and labor-intensive.

User-Generated

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Hello, welcome to another episode of the Duct Tape Marketing Podcast. We'll talk about that time.

CMO

Martech

FEBRUARY 15, 2022

An early example of DXP evolution comes from web content management (WCM) vendors, creating complex suites that combine features of WCM, digital asset management (DAM), portal, personalization, analytics, and more. The work can be complex, time-consuming and expensive, and the results frequently fail to deliver on the promise.

Outbound Marketing

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. 100,000: Hire a data geek, someone who lives and breathes analytics and data visualization to join our team. Alenka Bester , head of digital content marketing, Zavarovalnica Triglav. Hire a data geek who lives & breathes analytics and dataviz, says @alenkabester.

Whitepaper

Sprout Social

AUGUST 1, 2019

Marketing influencers: Leaders like Joe Pulizzi and Seth Godin have stood the test of time with marketing wisdom all social pros can use. Textbooks & marketing courses: I find myself referring to my old sociology and marketing research textbooks all the time! Resources for building your analytical skills.

Management

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.

User-Generated

Sales Force: CMO

OCTOBER 18, 2023

Strong first-party data is best – that’s your potential customers (or “leads” in traditional demand gen parlance) themselves giving you the answers, but good market research and a good customer data platform can help you find them even in the absence of first party data. What are the benefits of demand generation marketing?

Customer

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Here are three practices that distinguished themselves as the most impactful: Content Performance or Recommendation Analytics.

Transform

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Stefan Tornquist , VP of Research at eConsultancy. Why the major changes?

Transform

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated

The CMO Survey

SEPTEMBER 13, 2022

However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This 29th edition examines how marketers are approaching strategies, spending, and organization in a post-Covid environment.

CMO

Martech

DECEMBER 16, 2024

Resource allocation: Personas enable marketers to prioritize their efforts and resources on the most impactful accounts and individuals, ensuring that marketing initiatives are both efficient and effective. Research: Start by gathering data through surveys, interviews, and market research.

CMO