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Good human marketing: Wednesday’s Daily Brief

Martech

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Sara McNamara , Marketing Operations, Slack.

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

HubSpot customers can use the Traffic Analytics report (under Reports > Analytics tools in your navigation) to break down traffic by source. Blog Posts by Conversion Marketing Report Blogs have become a marketer's best friend. Whatever you decide, source data will help you figure that out.

Marketing 110
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Top 12 Digital Marketing Trends in 2023 You Should Know

Digital Marketer

With algorithms controlling what social media posts you engage with, which search results surface, and even determining the ads that appear before your eyes, AI-driven marketing ensures a tailored experience for customers everywhere. In 2023, the total live commerce market in China is projected to cross $700 billion.

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From campaigns to conversations: The future of email marketing

Martech

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results.

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The Benefits of ChatGPT (And How it’s Reshaping Digital Marketing)

Sachs Marketing Group

Fortune 100 companies are also using AI for digital marketing today. IBM uses AI to optimize its email marketing campaigns, resulting in a 137% increase in click-through rates. Business owners and digital marketers can use ChatGPT to streamline their content development, social media, and SEO strategies.

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Building Relationships with your Leads

Duct Tape Marketing

Target a devoted niche and focus on content quality rather than traffic analytics. The other tactic for building relationships is connecting with customers through email marketing. Email lets you communicate your brand message in personalized format while providing leads the opportunity to click through and purchase.

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Building Relationships with your Leads

Duct Tape Marketing

Target a devoted niche and focus on content quality rather than traffic analytics. The other tactic for building relationships is connecting with customers through email marketing. Email lets you communicate your brand message in personalized format while providing leads the opportunity to click through and purchase.