Use Insider

OCTOBER 24, 2024

But for most brands, this data is scattered in disconnected systems, e.g., an email marketing tool (like Klaviyo), a CRM (like Salesforce), a customer service platform (like Zendesk), and so on. Behavior analytics. As a result, crucial data becomes siloed off. On-site personalization. Program management. No-code website updates.

eCommerce

Backlinko

JUNE 23, 2025

Conversion copywriting AI Funnel optimization for SaaS and ecommerce Then, I defined my brand voice and target audience. Not ideal for broader marketing tasks No analytics or cross-platform ad management like you’d find in tools like Semrush 4. Its AI assistant helps you create a social media calendar without hours of brainstorming.

User-Generated

Campaign Monitor

MAY 30, 2025

We tested 16 alternatives that offer better customization, more powerful automation, and clearer analytics. 5 (5000+ reviews) ActiveCampaign Businesses focused on sales automation Deep CRM integration and sales workflows $15/month 4.5/5 Ready to find your perfect email marketing match? Let’s dive in. (TL;DR)

Price

Duct Tape Marketing

APRIL 9, 2025

Partner/Reseller Programs (Software Ecosystems): These programs affiliate you with a software or platform (for example, a CRM, marketing automation tool, or analytics software). Scenario: Youre doing consulting or running an agency and want to sharpen one skill like SEO, Google Ads, or copywriting without overhauling your business.

CMO

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management

Hubspot Marketing

SEPTEMBER 6, 2024

Advanced analytics and reporting. Pros Easily integrates into your CRM. What I like: If you’re already using the HubSpot CRM, using Content Hub for marketing- and content-related purposes makes sense. What I like: If you’re already using the HubSpot CRM, using Content Hub for marketing- and content-related purposes makes sense.

eCommerce

Hubspot Marketing

JUNE 18, 2025

Testing lives and dies by analytics, so I encourage your marketing team to track data thoughtfully as they scale operations. McKinsey research backs up the value of analytics: Companies that effectively use analytics in service of marketing and sales performance are 1.5x

User-Generated

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Then, layer in insights from Google Analytics , your CRM, ecommerce platform, or email tools. Adalysis Ready-to-go ad automation and tracking Starts at $149/month. Free plan available 1.

Price

Hubspot Marketing

AUGUST 8, 2025

Sharpens Copywriting The most effective copywriting feels like it's looking a customer dead in the eye, not mumbling and avoiding eye contact. I often see companies use vague, untargeted copywriting. Here are three examples of common copywriting flops and how I edited them to focus on one buyer persona.

Copywriting

Backlinko

MARCH 13, 2025

Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon). As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co.,

eCommerce

Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Copywriting

Hubspot Marketing

MARCH 12, 2019

It all plugs naturally into HubSpot’s free CRM , or you can easily integrate with your CRM, email tool, or customer data platform of choice. So even if you're not a world-class copywriter , you can still get responses. HotJar is a customer experience analytics platform with many helpful tools. Popup Forms. Fundraising.

User-Generated

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. your website, CRM). Copywriting. The Shift to Customer-Centric Marketing.

Copywriting

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. Key features: Generative AI AI training Data analytics Pricing: Pricing is available upon request.

Transform

Martech

SEPTEMBER 18, 2023

Q: We’re at a HubSpot conference, so I know that’s your CRM. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is. I’m not a copywriter by any means, most salespeople aren’t, but I think that’s where it’s sparking creativity.

Manufacturing

Buffer Marketing

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Social Insider Social Insider is also a good choice for replacing Hootsuite for social media analytics. There’s no free plan.

Management

Martech

JULY 27, 2023

Dig deeper: The pitfalls and practical realities of using generative AI in your analytics workflow And here’s this week’s round-up: Constructor’s Attribute Enrichment improves online product catalog quality using deep learning and machine vision. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees.

Copywriting

Sprout Social

SEPTEMBER 18, 2023

Marketing technology: Influencer management platform and social media analytics tools. Marketing technology: Content management system, SEO tools, AI writing assistant and website analytics tools. Marketing Talent: Paid media marketing specialists, copywriters and graphic designers.

Social Media Marketing

Marketing Insider Group

NOVEMBER 9, 2020

We don’t sell CRM so we partner with them on content. Landing page copywriting. We even will setup goals for you in google analytics to track all these. Then we automate reporting from GA and your CRM tool to show actual conversions, leads, and sales. SEO competitors aren’t always direct competitors. Goal tracking.

CMO

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. CRM best practices”. Outcomes and results: How do these visitors look in Google Analytics? CRM implementation consulting”. “24 Outcomes and results: How do these visitors look in Google Analytics?

SEO

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. Most AI copywriting tools can generate social media posts, Google ads, product descriptions, and everything in between. Smart Copy We’d be fools— fools!—

Product

Hubspot Marketing

FEBRUARY 27, 2019

Here are a few of our best copywriting tips for LinkedIn ads. Now, for the best and debatably most important part of campaign marketing — analytics. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them. Congratulations!

CRM

Hubspot Marketing

JANUARY 4, 2024

Jake Victor , a copywriter and growth strategist, echoes my thoughts by explaining how persona-focused marketing makes people feel "this is for me." Instead of assuming details about your target buyers, use analytics tools and conduct qualitative research to dig deeper into customer behavior. Use analytics tools for quantitative data.

Analytics

Hubspot Marketing

JUNE 28, 2023

Best for: Content creators, copywriters, and digital marketers. Customer Relationship Management (CRM) CRM skills demonstrate your ability to organize and analyze customer data and create targeted marketing campaigns. Web Analytics Web analytics skills demonstrate your ability to analyze website traffic and user behavior.

Digital Marketing

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. Usage policies. Marketing software. Automated replies.

Marketers

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? Most professionals don’t want to learn copywriting techniques, but they do want to learn how to write to sell more of their product. A Benefit-Oriented Headline.

Copywriting

Content Marketing Institute

APRIL 23, 2018

Once you master the basics and your program grows more sophisticated , you can expand your focus to incorporate additional data points – and more advanced analytics techniques – into your measurement efforts. And, as your analytics capabilities grow more sophisticated, you can build it to include additional data points.

Analytics

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

CRM

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. You should also follow their co-founder @ JonMiller.

PR

Marketing Insider Group

OCTOBER 14, 2019

CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting. Instead, they should reinvest in the stories and ideas that make their brands special. .

Branding

Neil Patel

NOVEMBER 5, 2020

At the very least, you’ll need: Deep experience with the tools themselves Lead generation Copywriting Content marketing Specific channel expertise (social, events, paid, SEO, etc) Sales operations knowledge for smooth handoffs Funnel design Lead nurturing. Do they have in-house, diversified experts? And that’s just the beginning.

Marketers

Scoop.it!

JULY 26, 2022

SEO copywriting is the best way to make your website rank higher in all relevant search results, but it’s important to remember that mobile optimization demands that you adapt your approach to keyword research and implementation. SEO writing is also important for mobile.

Marketing Strategy

Neil Patel

DECEMBER 3, 2020

Expert to send them invites for your Google Analytics and email tools. Fix My Churn applies top-level SaaS copywriting skills to create email onboarding and churn-eliminating sequences to turn free and trial users into happy, long-term customers. Expect an onboarding process customized for your team after you sign the contract.

Email Marketing

Hubspot Marketing

OCTOBER 24, 2023

Thus, they partnered with Pecan AI , a predictive analytics tool, to make strategic decisions with the help of predicted lifetime value (pLTV) models. Pecan AI Image Source Pecan AI is a predictive analytics platform that uses machine learning to generate accurate, actionable predictions in just a few hours.

User-Generated

Hubspot Marketing

JULY 12, 2022

Tools such as Google Analytics can help you determine which actions or content are getting more or less traction with audiences to optimize accordingly. This can be helpful to guide later copywriting efforts for site content. Sometimes you can look at data to determine if your current site is meeting your expectations.

Health

Lynton Web

MAY 3, 2023

Here are some tips to improve your copywriting for SEO. Monitor Your Results Use an analytics platform to monitor your SEO performance so you can regularly make improvements. HubSpot also features the SEO Marketing Software tool to help you optimize your SEO within your CRM. How Do You Write SEO-Friendly Content?

SEO

Unbounce

OCTOBER 15, 2024

Analyze the results : Use analytics to determine which variant performs better. With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Use analytics to track metrics like click-through rates (CTR) and conversion rates. Integrate with your CRM: Use your CRM to automate the scoring process.

Marketers