Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 113

Email Marketing Price eCommerce User-Generated 113

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Unbounce

APRIL 6, 2023

AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. But fear not!

Product 81

Product Copywriting Price User-Generated 81

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. See how Customers.ai

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. See how Customers.ai

eCommerce 84

eCommerce PR User-Generated Marketing 84

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. Statista) 45.1%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Remember—what gets measured gets managed.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

MARCH 12, 2024

Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Leveraging reviews and testimonials by searching for reviews on similar products.

Product 59

Product eCommerce eBook Shipping 59

Duct Tape Marketing

JANUARY 6, 2021

Omni-channel and social savvy —they’re a versatile marketer. They understand that the customer journey isn’t linear. They should know how to implement marketing tactics and strategies across all marketing channels: email, social, paid, SEO, and content. Critical thinking —they’re inquisitive and analytical.

Management 81

Management Marketing Marketers Copywriting 81

CXL

OCTOBER 1, 2022

industry conferences, marketing meetups, VC groups, etc.). The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. It’s an acknowledgment of the changing customer experience. Word-of-mouth interactions (e.g., text messages, DMs, video calls, etc.)

SEO 86

SEO User-Generated Branding Copywriting 86

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites.

Marketing 96

Marketing Marketers Communications Manufacturing 96

CXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. It can also be used to reach people who share certain characteristics with your top customers. Nurture leads and upsell customers with email marketing. Email marketing strategy is a game of trial and error.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

CXL

JUNE 16, 2022

It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Examples of effective cross-selling.

User-Generated 107

User-Generated Real Estate Price Retail 107

Litmus

SEPTEMBER 25, 2018

Perhaps your initial plan for an email isn’t very well thought out. Perhaps your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Email briefs then act as a North Star for the email as it goes through the production process.

Copywriting 80

Copywriting Key Performance Indicator Email Marketing Customer Journey 80

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

JULY 13, 2023

Segmentation also includes appropriate content, according to the customer journey stage that your lead is in. Thereby, you will help your customers to move through the customer journey, which will increase the number of sales and, of course, revenue. What vocabulary do they use?

CRM 87

CRM eBook Communications B2C 87

Marketing Insider Group

JULY 1, 2020

Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

DIY Marketers

APRIL 23, 2023

Customer Engagement – Marketing funnels can be used to create an engaged audience through social media or other platforms. Upselling – A marketing funnel can be used to create a customer journey that leads to increasing average order value by adding complementary products, services, or upgrade options.

CRM 60

CRM Marketing Marketers User-Generated 60