Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Link Optimizer collects data from server logs, site crawls, Google Search Console , and seoClarity’s Search Analytics. It suggests relevant topics based on users’ searches and identifies title tags and meta descriptions for every webpage.

SEO

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Take Stripo, for example.

Fashion

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). Startups can be very agile.

SEO

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

User-Generated

Buffer Marketing

JULY 10, 2025

Use Instagram analytics to understand your audience 5. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. of Instagram users (aged 16+) use Instagram to follow or research brands and products.

User-Generated

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.

Advertisers

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization. Uh, yes, please!

Gen Z

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Understand user behavior. Improve conversion rates.

Place

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out. Once you spot patterns, double down on what works.

User-Generated

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook. But which channels are right for you?

User-Generated

Hubspot Marketing

NOVEMBER 11, 2024

Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. And HubSpot’s free color palette generator will generate ideas based on info you provide about your brand. Brand Identity Elements 1.

Branding

Hubspot Marketing

APRIL 29, 2025

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. This could be A/B testing or copywriting for emails.

Price

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

SocialPilot

JULY 10, 2025

Researching Audience Interests: Dive into analytics from previous campaigns to understand what types of posts (videos, infographics, text) performed well. Step 3: Copywriting Crafting the copy that will accompany your visuals. Phase 1: Planning and Content Creation Workflow This is where the foundation is laid. we’ve been there too.

Copywriting

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Landing pages and user journey At this point, you may have understood that improving conversion rates does not solely involve landing pages. Step 2: Design.

Price

SocialPilot

AUGUST 1, 2025

11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Generate 3 caption ideas and suggest a creative way to incorporate our brand into the meme. So, let’s get started. to come up with content ideas.

User-Generated

Neil Patel

JULY 19, 2025

Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users. Developing a website that better meets both user needs and business goals. Since 2017, mobile devices have generated over half of website traffic.

User-Generated

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. The following ecommerce analytics tools can help you stay ahead of the game.

eCommerce

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Use analytics tools to gauge engagement metrics , reach, and ROI. But theyre not just posting pretty pictures or trending dances.

Thought Leadership

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Backlinko

JUNE 23, 2025

return for every dollar you invest in generative AI. Whether you’re building an SEO strategy , planning content, launching paid campaigns, researching competitors , or tracking how your brand shows up in AI-generated answers — Semrush has a solution for it. Specifically: How is your brand showing up in AI-generated answers across LLMs?

User-Generated

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. We tested 16 alternatives that offer better customization, more powerful automation, and clearer analytics. Ready to find your perfect email marketing match? Let’s dive in. (TL;DR)

Price

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. We also use it for small copywriting tasks. Decision-makers want proof of value.

Thought Leadership

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management

Hubspot Marketing

SEPTEMBER 6, 2024

I also suggest checking out how generative AI can help your content creation efforts. With Content Hub, you can quickly and efficiently generate content ideas, launch A/B testing, easily include lead capture tools in your content, and gain insights into user behavior. Features Generate content. Engagement analytics.

eCommerce

Vertical Response

APRIL 5, 2025

Effective keyword selection improves campaign visibility and performance, ensuring your ads appear to users actively searching for related products or services. Conversion tracking and analytics are key components of advanced Google Ads strategies. Avoid overly specific keywords that might limit search relevance.

Advertisers

Hubspot Marketing

JUNE 18, 2025

Testing lives and dies by analytics, so I encourage your marketing team to track data thoughtfully as they scale operations. McKinsey research backs up the value of analytics: Companies that effectively use analytics in service of marketing and sales performance are 1.5x Consider Slack as an example.

User-Generated

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Ideal for agencies and power users. Then, layer in insights from Google Analytics , your CRM, ecommerce platform, or email tools. 30-day free trial available. Free plan available 1.

Price

Orbit Media Studios

JULY 17, 2025

The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. These articles stand out, both for your audience and in your analytics. This audit focuses on the actual content and its effectiveness in meeting user needs. This could help with lead generation.

SEO

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon).

eCommerce

Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. I often see companies use vague, untargeted copywriting.

Copywriting

Orbit Media Studios

JUNE 10, 2025

But the most important success factor, lead generation, is actually simpler than it seems. But first, let’s lay them out visually on an example of a high-converting page with B2B lead generation goals. In fact, when grounded in user research, the right messaging does just the opposite. We’ll break down the elements in detail.

User-Generated

Orbit Media Studios

JUNE 10, 2025

But the most important success factor, lead generation, is actually simpler than it seems. But first, let’s lay them out visually on an example of a high-converting page with B2B lead generation goals. In fact, when grounded in user research, the right messaging does just the opposite. We’ll break down the elements in detail.

User-Generated

Buffer Marketing

NOVEMBER 11, 2024

There’s no universally agreed-upon number, but a Reddit thread shows many TikTok users saying any video getting one million views or more can be called viral. You’ll have more TikTok analytics to guide your content creation, too. Using copywriting formulas can help you write more captivating hooks. No one knows.

Energy