Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.
Martech
AUGUST 12, 2021
And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.
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Digital Marketer
DECEMBER 21, 2023
Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. AI comes with analytical powers that can transform your advertising precision. What does this do? The result?
Neil Patel
MARCH 2, 2021
Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
OnPassive Marketing
APRIL 29, 2022
Marketing automation is an essential tool for any business. It can help you to create and nurture customer relationships in a more efficient way, resulting in stronger customer loyalty and better customer acquisition. There are a few things you need to keep in mind when creating your marketing automation strategy.
Sprout Social
JULY 30, 2018
One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters. Yes, this is a little plug for Simply Measured (Advanced Analytics).
Base.ai
MAY 8, 2023
The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.
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