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AI-powered martech releases and news: March 7

Martech

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

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4 retail and ecommerce solutions to turn your team into a productivity powerhouse

Use Insider

Here are four key attributes to look for when selecting your martech partner: Data-driven strategies McKinsey reported how ecommerce brands need to leverage data and analytics to pinpoint opportunities throughout the customer journey. That’s why they use many different solutions to reach users.

Retail 52
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How SEO content helps increase sales

Search Engine Land

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Complexity of attribution Attributing revenue to SEO is daunting due to its involvement throughout the customer journey. Users interact with multiple touchpoints before converting.

SEO 96
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Beyond discounts: 5 acquisition strategies to protect retail profit margins

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Insider is the omnichannel customer journey platform powering personalized shopping experiences for retail and ecommerce customers worldwide. So, yes, we know a thing or two about profitable customer acquisition and retention strategies.

Retail 52
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What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies

Rock Content

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing However, many companies are reluctant to adopt marketing analytics. What marketing analytics is. Keep reading! Keep reading!

Analytics 105
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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

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How Sirius AI™ helps brands boost productivity and profitability by automating omnichannel journeys on Architect

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The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. Its ability to analyze inputs, generate marketing campaigns, and provide highly relevant segments in real time has revolutionized how marketers approach customer journey creation and engagement.

Product 52