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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics 125
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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 103
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SEO Analytics: The “I Can’t Believe It’s This Easy” Guide

Backlinko

SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. And what’s not.

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How to select a CMS that powers SEO, personalization and growth

Martech

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Experience Once your content is discovered, the next focus is user experience. Effective personalization relies on: Using customer data.

SEO 119
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How to clarify marketing metrics to impress the C-suite

Martech

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points.

Finance 126
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Essential stack for a B2B startup: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates.

CMO 119
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. The platform analyzes customer behavior to optimize audience segments, determine the best send times, and create personalized customer journeys for each individual customer.

Price 119