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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively. 3) Technology.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. What can be better for customer support than that? This leads to more targeted, personalized ads.

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. The takeaway?

Branding 145
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The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Search Engine Land

The importance of loyalty in times of crisis Economic stability significantly impacts how customers behave – and the past years haven’t made it easy on them. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Will loyalty enter the metaverse?

Gen Z 69
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120 Presentation Topic Ideas Help You Hook Your Audience

Hubspot Marketing

Their body language oozes energy and excitement. The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? Energy and excitement can be quite contagious. The audience will feel it and invigorate.

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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot Marketing

According to a recent study, 40 percent of large businesses use NLP for tasks like data analytics and customer service. Financial processes, data entry, fraud detection, and customer loyalty are only a few areas in which AI can make a tremendous difference. Here’s where deep learning comes into play.

Transform 126
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6 digital marketing strategies for your e-commerce business

Scoop.it!

Promoting your e-commerce business needs lots of energy, effort, and determination. E-commerce marketing can be defined as using marketing tactics to drive traffic to your site, turning potential customers into paying customers, and retaining them even after purchasing. What is E-commerce Marketing?