Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 75

Email Marketing Law Communications Marketing 75

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Neil Patel

DECEMBER 6, 2020

This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Every step.

Email Marketing 145

Email Marketing eCommerce Marketing Marketers 145

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Email marketing may be one of the oldest, non-sexy communication methods. And the email marketing tool is no exception.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 63

Email Marketing Transform Marketing Marketers 63

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer 107

Customer B2C Transform Retail 107

Vertical Response

FEBRUARY 6, 2023

According to a study by Prosper Insights & Analytics for the National Retail Federation , the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Win customers’ hearts and business with swoon-worthy email marketing promotions.

Email Marketing 64

Email Marketing Customer Retail Shipping 64

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 62

Email Marketing Price Marketing Marketers 62

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. They are the key to driving engagement, boosting click-through rates, and ultimately, converting your subscribers into customers. Let’s delve into the art and science of creating effective CTAs for your emails.

Email Marketing 76

Email Marketing Transform eBook Marketing 76

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Do not buy email addresses. HubSpot customers: Don't worry.

Email Marketing 145

Email Marketing eBook User-Generated Law 145

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. A small business can customize a message that reflects its brand and reach only a target audience. Larger businesses can contact large customer groups with email automation. Here are best practices for creating an email marketing campaign that works!

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Why use email marketing for your business?

Email Marketing 127

Email Marketing Marketing Marketers Direct Mail 127

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Analytics 123

Analytics Marketing Marketers User-Generated 123

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Email Marketing 88

Email Marketing Analytics Price Marketing 88

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customer 101

Customer User-Generated CMO Analytics 101

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), Of course, not all of those billions of people are prospective customers for your business. Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

AWeber

APRIL 27, 2023

One of the areas where we can witness various AI use cases is email marketing. However, technology advancements have slowly made AI an unavoidable part of every marketer’s email marketing strategy. Here’s everything you need to know to use the power of AI and step up your email marketing campaigns.

Email Marketing 88

Email Marketing Transform Marketing Marketers 88

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 122

Email Marketing Price User-Generated Health 122

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 85

Email Marketing Analytics eBook Marketing 85

Lynton Web

JANUARY 26, 2024

Typically, it involves email marketing. But this process is not just about sending emails — it's about creating a personalized experience that resonates with your leads. The importance of lead nurturing cannot be overstated in a world where customers are bombarded with endless marketing and sales messages.

Customer 105

Customer Education Analytics Communications 105

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies?

Email Marketing 136

Email Marketing Marketing Marketers Marketing Strategy 136

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? How can email inform your marketing strategy? Let’s get started!

Analytics 97

Analytics Marketing Strategy Marketing Marketers 97

Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers.

Email Marketing 48

Email Marketing Marketing Marketers Customer Journey 48

Businesses Grow

NOVEMBER 22, 2023

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. Paul is an experienced business leader, entrepreneur, and founder of the Marketing AI Institute.

Customer 128

Customer Email Marketing Product Marketing 128

Vertical Response

NOVEMBER 20, 2023

In today’s digital age, email marketing has emerged as one of the most effective channels to connect with customers and drive conversions. As an email marketer, it’s essential to understand the importance of holiday email marketing and be fully prepared to craft engaging campaigns for the upcoming 2023 holidays.

Email Marketing 44

Email Marketing Marketing Marketers Promotion 44

OnPassive Marketing

JULY 7, 2022

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. It also provides tools for tracking your sales and customer data. Insightly.

Email Marketing 75

Email Marketing Marketing Marketers CRM 75

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing 111

Email Marketing Finance Marketing Marketers 111

Businesses Grow

MAY 27, 2024

Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. I can argue that this is the most difficult time in history to break through and reach customers — by far. Sara believes that communities are now the primary online gathering place for customers.

Customer 67

Customer Email Marketing Place Branding 67

Exposure Ninja

NOVEMBER 8, 2023

When Exposure Ninja started in 2012, there were only a few email marketing platforms. We’ve got seven different aspects to compare these two email giants on: At a Glance Ease of Use Automation Integrations Analytics Segmentation Other Features Pricing Which Email Marketing Platform Is Right for Your Business?

eCommerce 52

eCommerce Email Marketing Price Analytics 52