Backlinko

JULY 25, 2025

Grab this free sheet with 30 ways to promote your business. But I’ll take notes: What channels they’re using What offers they’re promoting Whether they’re trying to drive foot traffic, calls, or website visits Then I’ll go online. Step 7: Choose One Product or Service to Promote Don’t try to promote everything all at once.

Advertisers

Customers.ai

DECEMBER 23, 2024

Heatmap Analytics: Whats Grabbing Their Attention? Were talking Facebook Ads, Google Ads , direct mail , and more. A high reply rate indicates strong engagement and opens the door for direct communication. Use analytics to determine when your audience is most active and schedule sends accordingly.

Email Marketing

Use Insider

NOVEMBER 13, 2024

Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Our platform enabled them to source recommendations based on the interests displayed by customers and promote these products in their email campaigns with just one click. Analytics platforms, like Google Analytics, Amplitude, and Mixpanel.

Customer Journey

Vertical Response

JULY 6, 2025

Higher CTRs in marketing emails and promotional emails can directly drive sales by encouraging recipients to take action and complete purchases. Marketing emails and promotional emails, in particular, benefit from high CTRs, as these types of emails are designed to engage recipients and drive sales.

Email Marketing

DirectMail2.0

JUNE 9, 2025

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

Direct Mail

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail

DirectMail2.0

APRIL 24, 2024

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts. Here’s what we’ve learned! Paid Advertising Opportunities on the Major Social Media Channels.

Direct Mail

Marketing Insider Group

MAY 30, 2023

Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content. Consider posting consistently and at times when your audience is most active to boost overall performance.

Direct Mail

Marketing Insider Group

MAY 17, 2021

Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. An effective event promotion strategy is required to expand your event reach and increase attendance. Use this information to target potential attendees in your promotion campaign.

Key Performance Indicator

Sprout Social

FEBRUARY 17, 2022

Direct mail. Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Moriarty’s Gem Store: Event promotion.

Email Marketing

Neil Patel

NOVEMBER 24, 2020

Luckily, if you have access to the right strategies (like local promotions) and tools (such as messaging services like Podium ), you may still be able to grow your business even in these uncertain times. Create tailored promotions: Say you own a coffee shop. Use Analytics to Track and Improve Site Performance.

Promotion

Sachs Marketing Group

JANUARY 17, 2024

Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. Online marketing is a strategy that leverages the Internet to promote products or services. There are clear differences between online vs. offline marketing strategies for small businesses.

Marketing Strategy

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. It’s intangible. What it is.

Transform

Martech

JULY 29, 2022

Does the tool provide real-time analytics? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — to targeted accounts.

Direct Mail

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — The benefits of ABM.

Direct Mail

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. The key is to think of your content as a PR tool and social media as the promotional channel. PR & Social Media. This will be the public “face” of your brand. Don’t broadcast.

Thought Leadership

Customers.ai

DECEMBER 4, 2023

The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. analytics, you can easily monitor conversions and find the top-performing message, offer, or segment. Direct Mail Campaigns Mail is tangible.

Outbound Marketing

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The vendors respond. — to targeted accounts.

Direct Mail

Hootsuite

JULY 17, 2019

Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. Analytics tools. Track your social media campaigns with tools like Hootsuite Analytics. Pinterest’s promoted Pins will help you reach its DIY network of planning Pinners.

Copywriting

Adobe Experience Cloud Blog

MARCH 24, 2011

CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. With the iPad, Steve Jobs perceived what the customer wanted before the customer even knew it, and now Apple is promoting the post-PC era.

Transform

Neil Patel

OCTOBER 7, 2021

Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. Turn on Google Analytics 4. An upgraded version of Universal Analytics , Google Analytics 4 supports both app and website-based tracking.

Marketing

Hubspot Marketing

JUNE 6, 2023

Amplitude Amplitude is a data tool for digital products that helps users dig in deep with analytics. The ON24 webinar integration supports smarter webinar hosting and promotional efforts by syncing ON24 data with HubSpot, and vice versa. Lucky Orange is my favorite app for HubSpot — we use it for CRO and sales enablement.

Customer

Martech

JULY 15, 2021

He said it was beyond him but that the company uses predictive analytics to determine when items should go on sale. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail. But how did they know that? The point is that they knew.

Gen Z

Adobe Experience Cloud Blog

JANUARY 3, 2014

You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar. Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail. Make it Measurable.

Customer

Neil Patel

NOVEMBER 26, 2020

If you don’t already have Google Analytics tracking in place, now’s the time to set it up. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote.

Marketing Strategy

Businesses Grow

MAY 30, 2023

But it gets better You might be asking, how can this possibly get better?

Copywriting

DirectMail2.0

APRIL 8, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

Direct Mail

Martech

JULY 19, 2023

So, we started adding syndication display advertising, email nurture as an all-in-one solution, and then intent data and predictive analytics. I’ve seen them have children, and I have children and, just getting to know them as people and our goal always is to get them promoted and to look good with whatever we’re offering to them.

Direct Mail

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

Affiliate Marketing

Adobe Experience Cloud Blog

JANUARY 3, 2014

You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar. Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail. Make it Measurable.

Customer

Content Marketing Institute

JULY 24, 2018

100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), Look to promote into strategic roles and pay them well for work that moves the business forward.

Whitepaper

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Marketing analytics to prove and improve business impact. ActiveCampaign. ActiveCampaign’s automation recipe builder (via ActiveCampaign).

Marketing Automation Platform

Content Marketing Institute

MAY 14, 2018

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Don’t look at the analytics through a single lens, such as the time of viewing, CTR, video placement, etc. Measure and learn.

Video Marketing