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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Hubspot Marketing

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

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Klaviyo vs Mailchimp: Which Email Marketing Platform Is Better for eCommerce?

Exposure Ninja

When Exposure Ninja started in 2012, there were only a few email marketing platforms. We’ve got seven different aspects to compare these two email giants on: At a Glance Ease of Use Automation Integrations Analytics Segmentation Other Features Pricing Which Email Marketing Platform Is Right for Your Business?

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Does Mass Email Marketing Really Work? All You Need to Know

Vertical Response

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

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The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Hubspot Marketing

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

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A Decade into Email Marketing: Where are We Now?

Adobe Experience Cloud Blog

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

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16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

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