Rock Content

JANUARY 27, 2021

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing However, many companies are reluctant to adopt marketing analytics. What marketing analytics is. Keep reading! Keep reading!

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Rock Content

OCTOBER 11, 2023

Well, that’s far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! I’d love to spill all the beans about my job, but that’d be a whole ebook! Here’s a peek into the daily life of an SEO expert at Rock Content. What Does an SEO Specialist Do In General?

SEO 52

SEO User-Generated Analytics eBook 52

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are.

SEO 137

SEO Thought Leadership eBook User-Generated 137

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. Power your funnel with user-generated content. And here's the best part — this user-generated content became their funnel’s foundation.

eBook 109

eBook Customer Journey User-Generated Marketing 109

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hubspot Marketing

MAY 13, 2022

For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. You may share some of your business's best-performing gated content on Twitter to generate more leads through the channel. Build your buyer personas.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Orbit Media Studios

NOVEMBER 29, 2022

But social media and SEO are very different. Here’s the side-by-side breakdown of the differences (and similarities) between social media and SEO. First, here’s the big picture: What is search engine optimization (SEO)? SEO is about being discovered and getting traffic through search engine rankings. Social media.

SEO 143

SEO User-Generated Analytics Promotion 143

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. You’re learning what and how users view your content, but is it relevant and interesting? Image: Google Analytics. Lead Generation Metrics. Google Analytics will be key here, as will campaign URLs.

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. The number of global social media users is expected to reach almost 3.43 b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

AWeber

FEBRUARY 13, 2024

Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. On most social media platforms you can monetize content in several ways.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Exposure Ninja

APRIL 17, 2023

Important content marketing metrics These metrics can be found in Google Analytics 4, which you should migrate to now if you haven’t already. Struggling with the Google Analytics 4 puzzle? Each time a user views a page, it counts as one page view. Conversion Rate — how many users converted on your site.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Rock Content

SEPTEMBER 16, 2023

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What Other Types of Traffic Can You Generate? If you’ve ever accessed the Google Analytics panel, you’ve probably come across various types of traffic sources.

User-Generated 80

User-Generated Transform SEO Digital Marketing 80

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). The bottom line?

Whitepaper 106

Whitepaper Thought Leadership User-Generated Key Performance Indicator 106

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Increase conversion or subscription rates.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. Run contests or giveaways that encourage user-generated content. #4 Partner with influencers.

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Neil Patel

JULY 29, 2021

There’s one tactic I use above all others to generate new leads: A lead magnet. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. Take this post on how an Instagram user-generated more than $300,000.

Customer 145

Customer eBook Whitepaper User-Generated 145

Orbit Media Studios

SEPTEMBER 20, 2022

” Guides and ebooks are also a common format for content (43%) and around one in four bloggers use gates, requiring blog readers to enter an email address to get access to the second piece of content, usually that guide or ebook, often called a “lead magnet.”. This strategy centers on SEO and ongoing updates of content.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. Social Media Analytics " by quintly. SEO Training Course by Moz " by Udemy. Social Media.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Rock Content

OCTOBER 16, 2020

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What other types of traffic can you generate? 5 basic hacks to boost your organic traffic generation. What other types of traffic can you generate? Keep reading!

User-Generated 119

User-Generated Copywriting SEO eBook 119

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. Every audience has different habits, though.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

Rock Content

MARCH 21, 2023

You can download the full ebook here ! Tip 2: Google doesn’t work by languages, but by countries It is pretty common to see SEO experts and content creators going directly to Google to read about a topic and understand how the information is displayed on SERPs, before writing a post to make it competitive for a position.

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Sachs Marketing Group

JANUARY 30, 2023

SEO (Search Engine Optimization) SEO is the process of optimizing a website to rank higher in search engine results for specific keywords. Law firms can use SEO to improve their visibility and attract more potential clients who are searching for legal services online.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Neil Patel

JANUARY 8, 2021

With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. If you’re totally new to SEO, you might find this video helpful.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

DIY Marketers

OCTOBER 20, 2022

Since the launch of Apple’s iOS 14, more than 80% of Apple users have blocked access to their data. Not only that but the launch and shift to Google Analytics 4.0 To make up for it, we’ve focused on maximizing first-party data — like drilling down into our own website analytics and sending out customer satisfaction surveys.

Marketing 108

Marketing Marketers CRM Law 108

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 76

Transform User-Generated Marketing Marketers 76

Exposure Ninja

NOVEMBER 27, 2023

Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Quality content, optimised for SEO and promoted across channels, helps your law firm be found more easily online. Others are best for lead generation. Cohesive user experience. It improves visibility and discovery.

Content Marketing 52

Content Marketing Law eBook Marketing 52

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Search Engine Optimization (SEO): Objective: SEO aims to optimize a website's visibility in search engine results, driving organic (non-paid) traffic.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Here's how: Talent.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Hubspot Marketing

FEBRUARY 3, 2023

3) Google Webmaster Tools Doing SEO and keyword research? Comparing this data to your other analytics data can help uncover some opportunities. ROI Calculator – Analyzes your website's monthly sales and lead generation efforts to determine ways in which marketing efforts can be optimized.

eBook 115

eBook User-Generated Whitepaper Thought Leadership 115

Unbounce

MARCH 5, 2024

Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention. Some A/B testing tools feature built-in analytics dashboards that present results in clear, actionable insights. What are they looking for?

Price 98

Price eCommerce Transform User-Generated 98

Digital Marketer

MAY 25, 2023

Growing your business is possible if your products or services are good enough and help users reach their goals. Select a Customer Success Solution To proactively handle all communications with users, you’ll wish to deploy a customer success resolution on your team — implying customer success tools. Yes… you read it right!

Customer 75

Customer User-Generated eCommerce Education 75