Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are.

SEO 138

SEO Thought Leadership eBook User-Generated 138

Hubspot Marketing

JUNE 26, 2023

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

eBook 145

eBook SEO Real Estate Promotion 145

Marketing Insider Group

JUNE 15, 2021

You can find a lot of valuable performance data using free tools like Google Analytics and Google Search Console. Optimize for SEO – reworking titles, headers, meta descriptions, and body content. Maybe you have an ebook you’ve created into a downloadable PDF from a long-form article on your website. Contact Us to get started.

SEO 145

SEO eBook Health Marketing Strategy 145

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Hubspot Marketing

OCTOBER 25, 2023

Yes, it is possible to innocently fall into the trap of some of Google’s spam triggers because you’re unfamiliar with SEO or haven’t monitored your website’s SEO activities. If you want to check how your website currently measures up to optimization best practices, consider running an SEO audit.

User-Generated 108

User-Generated SEO Analytics Real Estate 108

Customers.ai

JANUARY 26, 2024

Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. Analytics and Insights: Offers detailed analytics on content usage and effectiveness, enabling data-driven decisions and strategies. Lead scoring: Assesses and ranks leads based on their engagement and potential value.

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g.,

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Marketing Insider Group

FEBRUARY 14, 2023

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. XYZ is back in-stock for a limited time only Free Ebook inside! Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc.

Gen Z 129

Gen Z eBook Digital Marketing SEO 129

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. For example, let’s say you use an analytics tool to track your leads. Offer ebooks for download on specific blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Google Analytics will be key here, as will campaign URLs.

Content Marketing 137

Content Marketing Key Performance Indicator User-Generated Whitepaper 137

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure.

SEO 92

SEO Thought Leadership Analytics CMO 92

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Social Media Analytics " by quintly. SEO Training Course by Moz " by Udemy. Advanced SEO: Tactics and Strategy " by Udemy. " SEO " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Up to 44.5%

Whitepaper 123

Whitepaper User-Generated Transform Marketing 123

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. However, you may want to skip or limit your SEO marketing efforts if you do not provide local services.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Other goals for your content audit may include: Improve SEO performance. It helps you update, merge, or remove content as needed, and can be connected to your Google Analytics account.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Rock Content

SEPTEMBER 9, 2023

Integration and API Depending on tier level, WriterAccess comes complete with access to tools like Getty Images, Shutterstock, Copyscape, Surfer SEO, and more. Platform analytics and reporting Membership comes with access to content analytic tools, ongoing performance reporting, and more. out of 5 on Trustpilot and 3.7

Price 90

Price Copywriting Analytics Communications 90

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. SEO Strategist. Social Media Team. Potential roles.

Inbound Marketing 114

Inbound Marketing SEO Transform Communications 114

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. “ Busy moms might be foodies.

Customer 145

Customer eBook Whitepaper User-Generated 145

Rock Content

MARCH 21, 2023

You can download the full ebook here ! Tip 2: Google doesn’t work by languages, but by countries It is pretty common to see SEO experts and content creators going directly to Google to read about a topic and understand how the information is displayed on SERPs, before writing a post to make it competitive for a position.

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Identify timeless blog posts Next, dig into your blog traffic analytics and engagement data to pinpoint specific top-performing posts demonstrating continual readership interest over time.

Thought Leadership 101

Thought Leadership Inbound Marketing Promotion User-Generated 101

Vertical Response

FEBRUARY 20, 2023

Track website analytics to measure the performance of your SEO efforts • Monitor social media metrics to see how organic and paid ads are converting • Analyze email open rates and click-throughs on each campaign. This will result in more meaningful connections with readers that last much longer than a passing trend.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Rock Content

NOVEMBER 5, 2023

Tools like Google Analytics can help you figure out which demographics your existing visitors belong to. Examples include blog posts, ebooks, SEO content, and video marketing content. Digital marketing: Digital marketing covers essentials like social media marketing, opt-in email marketing, content marketing, SEO, and PPC ads.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Duct Tape Marketing

NOVEMBER 4, 2022

As you’ll see in this article, there are AI tools for copywriting, design, social media, SEO content creation, decks, and much more. It has you covered from creating SEO-optimized long-form posts to sales emails, Q&A, essays, product descriptions, reports, and even ebooks.

Content Marketing 84

Content Marketing Copywriting Marketing Marketers 84

OnPassive Marketing

OCTOBER 1, 2022

On the other hand, growth marketing is a more modern approach that relies on data and analytics to find and reach new customers. Growth marketing is a relatively new field that uses data and analytics to drive incremental growth. On the other hand, growth marketers rely on data and analytics to guide their decision-making.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Data Analytics: The Compass to Your Revenue Last but definitely not least, let’s talk data. Advanced SEO Tactics Now, for the secret sauce — advanced SEO tactics.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Data Analytics: The Compass to Your Revenue Last but definitely not least, let’s talk data. Advanced SEO Tactics Now, for the secret sauce — advanced SEO tactics.

Transform 52

Transform SEO COS Digital Marketing 52

Duct Tape Marketing

OCTOBER 29, 2012

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. Google Analytics Multi Channel Funnels. Keep up with Analytics blog ). 1) Multi-Channel Funnels. 4) Social Conversion Goals.

Analytics 74

Analytics Inbound Marketing eBook SEO 74

SocialPilot

JANUARY 26, 2024

Ensure it’s engaging and includes keywords for SEO.” ” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.” Further, you need to add relevant SEO keywords – because visibility is key to growth.

Transform 77

Transform User-Generated Marketing Marketers 77

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

FEBRUARY 22, 2023

Buyers search heavily, so SEO matters. Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help. If a buyer completes a form for an awareness level ebook, they are information-gathering. Look for signals in your marketing analytics.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Rock Content

SEPTEMBER 4, 2023

Google Analytics can provide good information about who visits your website, their age, and gender, where they live, and how they arrived at your website. The more tightly-defined your audience, the more successful your SEO efforts can be. There are several good online tools to help you with your research.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Skyword also offers account management and other services like analytics and content audits. This marketplace thoroughly screens all writers and has niche experts.

Place 72

Place Whitepaper Finance Price 72

Neil Patel

JANUARY 18, 2022

The creme-de-la-creme on the market (see below) offer robust analytics to help you figure out what’s working and what you need to send to the trash bin. Unbounce Pros: 100+ AI-powered landing page templates integrates with WordPress, Google Ads, Salesforce, Marketo, and other popular emails, CRM, and analytics tools. The result?

Price 109

Price CRM Analytics Digital Marketing 109

Hubspot Marketing

MARCH 4, 2019

Google Analytics. As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). Yoast is one of my favorite tools for writing SEO-focused content. Ahrefs is my personal favorite SEO tool, and I use it just about every day. Google Analytics.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

CMO 117

CMO Marketing Marketers SEO 117

Duct Tape Marketing

MAY 5, 2017

Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing. Search engine optimization (SEO) is changing fast. So our SaaS company SendOwl decided to focus our SEO efforts on creating quality SEO-focused content. Six months on our signups from SEO are at 40%. And it worked!

SEO 43

SEO eBook Analytics Product 43

Rock Content

MAY 29, 2020

It can be easily measured by a tracking tool such as Google Analytics. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. Again, the tool you use to track, such as Google Analytics, will provide that information.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90