Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” They have good general knowledge.

Transform 131

Transform Analytics User-Generated Education 131

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Analytics 127

Analytics Education Advertisers Advertising 127

Martech

DECEMBER 2, 2024

Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. The predictive analytics problem: A dog chasing its tail Picture a dog barking at an empty tree, convinced something valuable is there. Remember, LLMs are prone to hallucination.

Transform 127

Transform Analytics Marketers Marketing 127

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 139

Management User-Generated Key Performance Indicator Transform 139

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 117

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.

Entertainment 115

Entertainment Education User-Generated Retail 115

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

Education 137

Education Transform Copywriting Communications 137

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. For example, a business offering AI-powered analytics can create content like: What is predictive analytics in B2B?

SEO 114

SEO Logistics User-Generated Finance 114

Hootsuite

DECEMBER 4, 2024

That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

The Marketing Operations Leader

JUNE 10, 2025

It includes data, tools, enablement, PMO, planning, analytics, and campaign operations. It helps you identify your blind spots, educate stakeholders, and have more informed conversations about where the team is stretched too thin, or where there’s room to grow. It’s not common for a team to cover all of it.

Finance 130

Finance CMO Marketers Marketing 130

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. For example, a client once asked me for an hourly rate to fix their analytics setup. As Syms, a clothing retailer, famously said, “An educated consumer is our best customer.”

Price 122

Price eCommerce Education Management 122

Businesses Grow

FEBRUARY 12, 2025

As we immerse ourselves into a world of nearly free, abundant super intelligent AI, we can offload our need for memory, critical thinking, and formal education. Advanced educational attainment correlated positively with critical thinking skills, suggesting that education mitigates some cognitive impacts of AI reliance.

Education 111

Education User-Generated Analytics Email Marketing 111

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Martech

JUNE 11, 2025

The skills needed go beyond traditional lead gen analytics, digital tools or ad copy. The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. It requires upfront investment in brand and audience analysis, plus a robust messaging overhaul.

Branding 112

Branding Education Thought Leadership User-Generated 112

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. If you’re writing an educational post, it makes sense to have a longer caption. Cross-promote your Instagram handle on other channels 5.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated 126

User-Generated Food Analytics Promotion 126

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketers 132

Martech

AUGUST 26, 2024

For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Search Engine Land

AUGUST 30, 2024

Predictive analytics AI-powered tools can forecast future trends and consumer behavior, allowing marketers to make data-driven decisions and stay ahead of the competition. Automate social media posting and analytics. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing.

Transform 98

Transform Marketers Marketing Education 98

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Reviewing analytics shows what works and what doesnt. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches.

Content Marketing 100

Content Marketing Education Marketers Marketing 100

Hubspot Marketing

SEPTEMBER 11, 2024

There’s an analytics dashboard, applicant tracking, email and messaging capabilities, and a video suite that allows you to personalize and humanize your hiring process. As talent applies, you can filter and sort results by things like skills, licenses, education, and diversity variables. What I like: Arya’s focus is data and analytics.

Price 122

Price CRM User-Generated Analytics 122

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. However, you soon realize these leads aren’t what you need.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketers Marketing 123

Buffer Marketing

SEPTEMBER 23, 2024

Content shared towards the end of the work week likely has a slight edge when it comes to engagement rate, as LinkedIn users are more likely to take their time on the platform as work draws to a close (though this is just an educated guess!).  Any  social media analytics tool  worth using will do the hard work for you.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Sprout Social

JUNE 13, 2025

YouTube analytics provides key metrics such as views, watch time, engagement, click-through rates, audience retention and traffic sources. For example, if viewers who engage with demos or educational content are more likely to convert later, key metrics like video completions and watch time become meaningful KPIs.

Analytics 108

Analytics Marketers Marketing Customer Journey 108

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.”

Customer 122

Customer User-Generated Education Analytics 122

Martech

DECEMBER 16, 2024

Analytics and A/B testing are important tools, but they say what happened without explaining why. How to pick the right channels: Tuning into the customers voice The most powerful channel strategy isnt found through complex analytics or expensive marketing platforms or tools. They also assume they have identified the best channels.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDPs for churn prediction Using predictive analytics, a CDP can analyze customer behavior and engagement patterns to identify at-risk customers, enabling proactive retention strategies. Sometimes this can seem simple.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Marketing Insider Group

JANUARY 14, 2025

Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education. You can then use your favorite analytics tools to gather data and insights. Psychographics: Go deeper by considering interests, values, hobbies, and lifestyles.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Check out our guide to using social media analytics and the tools you need to track them. Do you have a good mix of entertaining, or educational content?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Website traffic (check referral data in Google Analytics).

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

APRIL 4, 2025

Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. When acting as an AI educator, be sure to provide the information needed to understand and adopt the idea without drowning people in details. Stakeholders have been burned before.

Transform 112

Transform Education Energy Communications 112

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. As with anything new, some were skeptical of its long-term value.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Sprout Social

SEPTEMBER 10, 2024

Soon, Premium Analytics customers will be able to track and report on overall comment sentiment across posts, giving teams a clearer sense of what content resonates and how to optimize their strategy accordingly. Industry Themes —We’re introducing new ways to accelerate social data analysis with industry-specific Listening Themes.

Social Media Marketing 128

Social Media Marketing User-Generated Education Customer 128

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC).

SEO 129

SEO Gen Z Finance User-Generated 129