Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. For example, a business offering AI-powered analytics can create content like: What is predictive analytics in B2B?

SEO

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.

Entertainment

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” They have good general knowledge.

Transform

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

Social Media Marketing

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. If you’re writing an educational post, it makes sense to have a longer caption. Cross-promote your Instagram handle on other channels 5.

Social Media Marketing

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated

Hootsuite

DECEMBER 4, 2024

That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.

Non-Profit

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Analytics

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated

Hubspot Marketing

APRIL 4, 2025

Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. When acting as an AI educator, be sure to provide the information needed to understand and adopt the idea without drowning people in details. Stakeholders have been burned before.

Transform

Martech

DECEMBER 2, 2024

Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. The predictive analytics problem: A dog chasing its tail Picture a dog barking at an empty tree, convinced something valuable is there. Remember, LLMs are prone to hallucination.

Transform

Search Engine Land

AUGUST 30, 2024

Predictive analytics AI-powered tools can forecast future trends and consumer behavior, allowing marketers to make data-driven decisions and stay ahead of the competition. Automate social media posting and analytics. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing.

Transform

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. For example, a client once asked me for an hourly rate to fix their analytics setup. As Syms, a clothing retailer, famously said, “An educated consumer is our best customer.”

Price

Martech

DECEMBER 16, 2024

Analytics and A/B testing are important tools, but they say what happened without explaining why. How to pick the right channels: Tuning into the customers voice The most powerful channel strategy isnt found through complex analytics or expensive marketing platforms or tools. They also assume they have identified the best channels.

Marketing Strategy

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC).

SEO

SocialPilot

OCTOBER 20, 2024

While creating a persona, I collect these details about my client’s target audience: Age Gender Location Occupation Annual income Education level Also, add details such as their interests, what content your audience loves to consume (e.g., HypeAuditor is an influencer monitoring tool that tracks influencers’ analytics.

User-Generated

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Reviewing analytics shows what works and what doesnt. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches.

Content Marketing

Martech

AUGUST 26, 2024

For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. This is a good thing.

eCommerce

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. Tools for tracking performance Platform native analytics : Use YouTube Analytics, Facebook Insights and TikTok Analytics for detailed performance data.

Key Performance Indicator

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. a hard sell).

Email Marketing

Hubspot Marketing

SEPTEMBER 11, 2024

There’s an analytics dashboard, applicant tracking, email and messaging capabilities, and a video suite that allows you to personalize and humanize your hiring process. As talent applies, you can filter and sort results by things like skills, licenses, education, and diversity variables. What I like: Arya’s focus is data and analytics.

Price

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDPs for churn prediction Using predictive analytics, a CDP can analyze customer behavior and engagement patterns to identify at-risk customers, enabling proactive retention strategies. Sometimes this can seem simple.

Customer

Marketing Insider Group

JANUARY 14, 2025

Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education. You can then use your favorite analytics tools to gather data and insights. Psychographics: Go deeper by considering interests, values, hobbies, and lifestyles.

Thought Leadership

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives.

Transform

Hubspot Marketing

JULY 12, 2024

1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. The biggest challenge we have with Bettermode at the moment is the analytics tool, but that is something their team is working on.” “So that folks know how to engage with the community.”

Management

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.”

Customer

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Video content : Producing videos to educate, entertain or inform your audience. Detailed analytics metrics Page views: The number of times your content pages are viewed. making a purchase).

Digital Marketing

Buffer Marketing

SEPTEMBER 23, 2024

Content shared towards the end of the work week likely has a slight edge when it comes to engagement rate, as LinkedIn users are more likely to take their time on the platform as work draws to a close (though this is just an educated guess!).  Any  social media analytics tool  worth using will do the hard work for you.

Analytics

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. As with anything new, some were skeptical of its long-term value.

User-Generated

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 15: Host Webinars and Co-Branded Events Educational webinars and events are excellent for attracting signups. Start with a warm welcome, follow up with educational content, and finish with an enticing offer to turn subscribers into customers. How can analytics tools enhance email list growth hacks?

CRM

Martech

JULY 24, 2025

Ahrefs has built a loyal audience by making educational content practical and personality-driven, even while teaching technical SEO. Studying your audience retention analytics and improving pacing. Rewriting your first 10 seconds to prioritize value. Swapping hard CTAs for trust-building signals. But only if you learn its language.

SEO

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. Have visitors provide an email when they download them. Only 69.1%

Customer Journey

Hubspot Marketing

JUNE 30, 2025

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. Demonstrated project management experience.

Management

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. However, you soon realize these leads aren’t what you need.

Customer Acquisition

Buffer Marketing

SEPTEMBER 11, 2024

“I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.” You can easily find yours by going to your LinkedIn profile > Show all analytics > Followers > Location.) 

Entertainment

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Transform