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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Often known as hard skills , technical skills are easily defined and measured competencies you gain through training or education. Web analytics. Google Analytics. What are technical skills?

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Marketing

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love.

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Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

So we’re here to salute this brave commitment to research — and to give you our full support on your education journey. A built-in analytics feature monitors all the usual metrics (likes, shares, etc.) Pricing: Free plan available; plans with more robust analytics tools available from $6 a month and up per channel. Send flowers!)

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