Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Check out our guide to using social media analytics and the tools you need to track them. Psst: Need help getting started? It’s not in the strategy, Linda!

Social Media Marketing

Sprout Social

AUGUST 4, 2025

Thought leadership has traditionally been in the form of long-form articles, ebooks or whitepapers. Educational content Knowledge-sharing on TikTok is one of the network’s leading content trends. They often post B2B specific content, which educates viewers on how the company operates.

Gen Z

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Educate your audience with valuable information on common pain points. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel.

User-Generated

Neil Patel

JULY 11, 2025

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Demographic Details: Age, location, and education level give you context, but they’re just starting points. Talk to customers, review analytics, and study how people interact with your brand.

CRM

SocialPilot

JUNE 18, 2025

Social media allows you to educate, nurture, and build trust with potential buyers before they’re ready to purchase, and no massive ad budgets are required. “To This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver.

Real Estate

Backlinko

MAY 31, 2025

Social Analytics goes further to display activity by hours. This is where Semrushs Social Analytics tool can make life easy for you. Social Analytics gathers organic and paid data from Facebook, LinkedIn, TikTok, and Instagram. Heres a preview of the Overview tab on Social Analytics.

User-Generated

SocialPilot

MARCH 26, 2025

You can use third-party analytics tools to track your social mentions alongside your competitors mentions. Tracking SOV analytics can also help you identify your best hashtags, products, and most rewarding influencer collaborations. You can publish blogs, white papers, or case studies demonstrating your expertise.

PR

SocialPilot

JULY 16, 2025

Publish “How I did it” or “Why I did this” carousels detailing your growth hacks, productivity tips, or professional milestones to inspire and educate peers. Share educational content about your product to establish authority and guide prospects. Such easy-to-follow guides work well for educating new customers.

Thought Leadership

Customers.ai

JANUARY 2, 2025

Killer Example : Casper keeps it playful and informative, using its welcome series to educate subscribers about its products while staying true to its fun, conversational brand voice. Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love.

Email Marketing

Lusha

DECEMBER 9, 2024

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. But creating great content is only half the battle.

CRM

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. Build Trust Through Educational Content: YouTube is where people go to learn, solve problems, and do research.

Gen Z

Welcome Software

JULY 3, 2025

But with AI showing no sign of slowing down, all you can do is educate yourself and keep up with the KardAIshians (lol). Some of you may be thinking: " Wait, whaaaaaat? I've only just got the hang of how to talk to my LLM "—and sure, we know exactly what you mean. When to use Whenever creating any form of written content.

User-Generated

SocialPilot

JULY 4, 2025

Track Performance B2C businesses must track the performance of their current social media strategy to identify gaps and optimize for better engagement and results.

B2C

SocialPilot

JULY 4, 2025

Track Performance B2C businesses must track the performance of their current social media strategy to identify gaps and optimize for better engagement and results.

B2C

Animalz blog

JUNE 10, 2025

She wants analytics that go beyond vanity numbers and actually show why content works. Nobody does analytics as well as they could be… it’s that dirty little secret.” (15:50) Nobody does analytics as well as they could be… it’s that dirty little secret.” (15:50) This honesty matters. Book a consult now at animals.co/whitepapers

Whitepaper

Marketing Insider Group

APRIL 29, 2025

Modern buyers: Educate themselves through blogs, videos, and peer reviews Hop between LinkedIn, email, Google, and review sites, all in a single decision cycle Want proof (not promises) before they invest Therefore, your marketing and sales strategies must evolve as quickly as they do to win their attention (and their trust).

CRM

Search Engine Land

JULY 10, 2024

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser.

Digital Marketing

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. Refine these personas using surveys, social media analytics and customer feedback. Downloadable resources: Offer downloadable ebooks, white papers or checklists that provide added value in exchange for email addresses, aiding in lead generation.

Branding

Animalz blog

JULY 8, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. But then you really need to run a good analytics or like a good intelligence. And so Lane, it sounds like most of the content team and investment is focused on the PLG model for Zapier. Ty Magnin [00:23:20]: Right.

Thought Leadership

Animalz blog

JUNE 24, 2025

Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

B2C

Martech

APRIL 18, 2025

Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. A new subscriber needs education. In 2025, savvy marketers use AI-powered analytics to effortlessly scale personalization. Their intent and needs are different, and your emails should reflect that.

Whitepaper

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Educational Series : Provide useful content that addresses their problems and challenges.

Email Marketing

Martech

FEBRUARY 19, 2025

Post at optimal times: Use TikTok analytics to determine peak times when the audience is most active, increasing initial engagement. Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry.

Gen Z

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Hootsuite

MARCH 31, 2025

They can turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data that maximizes ROI. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders.

User-Generated

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( This turns possible friction into a strong partnership.

Advertisers

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one.

Education

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics. Until recently, this was the easiest—and, in many cases, the only way to judge.

Analytics

Sprout Social

APRIL 8, 2021

When using it in the first stage, the post should be educational in tone with very little to no call to action. Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. White paper, industry report & e-books. Example: Todoist. Example: Hotjar. Example: Pinterest.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

Whitepaper

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Social Web Analytics. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. He also discusses why, in an economic crisis, it is even more important to invest in the education of sales teams. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

eBook

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. Blog content should be educational and informative, helpful, or inspiring. These tools also offer alerts and analytics to help you understand your campaigns. Reading another blog article.

Whitepaper

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Go full steam ahead with content creation.

Thought Leadership

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Here are some ideas to get your mind moving in the right direction: Sell sheets can be used to create educational Instagram Stories that share the value of your product.

Whitepaper

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection.

Content Marketing

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Measuring & Assessing Utilize analytics tools to track the performance of your campaign.

Whitepaper