Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit.

Branding 129

Branding Fashion Gen Z B2C 129

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 125

Marketing Strategy Content Marketing Gen Z Whitepaper 125

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 119

Social Media Marketing Gen Z Millennials Influencer Marketing 119

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 109

Gen Z Transform Retail Entertainment 109

Search Engine Land

MAY 11, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 101

Gen Z Transform Customer Millennials 101

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. These stats will help you know how video marketing influences customers. Common Video Marketing Statistics 1. Here we go!

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. The Future of Social Listening Gen Z consumers are no longer toddlers. In America, we recently had a Gen Z elected to Congress. The top headline in the U.S.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 126

Gen Z Entertainment Transform User-Generated 126

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 120

Gen Z Entertainment Transform User-Generated 120

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. At this point, knowing the history mentioned above, some marketers might wonder, "Will Instagram Reels be a great TikTok alternative for my brand, or will it fail like other TikTok competitors?".

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Gen Z 140

Gen Z Manufacturing Transform B2C 140

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. But, don’t worry.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold.

Millennials 217

Millennials Whitepaper Transform Gen Z 217

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

OnPassive Marketing

MARCH 29, 2022

Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. How Can Brands Leverage YouTube Shorts For Marketing? You can create unique bite-sized videos targeted at your customers by using Shorts as part of your marketing strategy.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Businesses Grow

MAY 1, 2023

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. The event is called The Uprising (every marketing rebellion needs one, right?). GenZ is suffering from mental health pressures from multiple fronts. Here are a few highlights.

Gen Z 127

Gen Z Marketing Marketers CMO 127

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 93

Social Media Marketing Transform User-Generated Gen Z 93

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gen Z 120

Gen Z B2C Shipping Marketing 120

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Takeaways for Video Marketers. And what are some trends to look for in 2021? On TikTok and Triller, it's 60 seconds.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I was encouraged to see a lot of content focused on the importance of word-of-mouth marketing as a “lived brand experience.” The market does not reward safety.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Search Engine Land

JANUARY 29, 2024

This enables brands to develop a “search everywhere” strategy and grow their share of search. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google.

Gen Z 123

Gen Z User-Generated SEO Millennials 123

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. Why is TikTok good for influencer marketing? 54% of marketers say that video is the most valuable content type. 54% of marketers say that video is the most valuable content type.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. And, identify areas to tweak your strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Gen Z 85

Gen Z Analytics User-Generated Management 85

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 115

Gen Z Entertainment Law Fashion 115

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Long story short? your social media or website).

Customer 115

Customer Gen Z User-Generated Analytics 115

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time.

Advertising 52

Advertising Advertisers Gen Z Transform 52

Search Engine Land

MAY 30, 2023

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is a crucial and valuable part of the marketing mix.

Branding 102

Branding Gen Z Transform Education 102

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers.

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98