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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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AI’s Impact on Video Marketing in 2023 & Beyond

Digital Marketer

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Instagram has native analytics  on its app, but they’re pretty limited. Write compelling captions 8.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

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9 Best Instagram Tools for Instagram Marketing (Revealed)

Jeff Bullas

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry.

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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

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