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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

Law 78
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An In-Depth Guide to Google Analytics 4

Neil Patel

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. Cross-Platform Tracking.

Analytics 145
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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

Useful tools to reduce AI bias and a handy process to review AI-generated content quality. Legal compliance considerations Intellectual property and copyright A crucial legal concern when using AI in SEO and media is following intellectual property and copyright laws. Obtain user consent. Data anonymization (where possible).

SEO 107
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. antitrust and consumer protection laws in June. Goodbye, Universal Analytics!

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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Law 120
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. What does this do?

Law 91