Martech

JANUARY 7, 2025

Lets use a marketing automation platform as an example. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms. Mentions in business-oriented media like TechCrunch or Forbes.

SEO 114

SEO Logistics User-Generated Finance 114

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. You’ll need to set up goals or conversions within these platforms. Where to find them: Native social media analytics platforms (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g.,

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. The $3,000 setup fee ensures proper implementation of advanced features.

Price 76

Price Marketing Automation Platform CRM Customer Journey 76

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Assigning an EV to your prospects can be a game-changer for most marketing functions as it allows you to take credit for revenue. MOFU activities are the hardest to develop metrics for.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. A solid grasp of data fundamentals helps marketers better understand AI’s capabilities and limitations.

Transform 128

Transform Marketers Marketing Inbound Marketing 128

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Implement and manage tools and technologies that support revenue generation. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

FEBRUARY 4, 2025

You likely have a favorite project management tool. Now, everyone is going to be using the same project management tool. As long as it has these nine features, you can still manage your projects and keep the team connected. Kanban boards Kanban boards let you visualize the workflow of your team’s marketing projects.

Management 90

Management Marketing Automation Platform Marketers Marketing 90

Vertical Response

NOVEMBER 10, 2024

Analytics tools optimize email frequency by monitoring campaign performance. Using Preference Centers Implementing a preference center allows subscribers to manage their email frequency, leading to higher engagement. Effective management of email campaigns is crucial for optimizing frequency and engagement.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JULY 1, 2025

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Dig deeper: The anatomy of marketing funnel automation 4. Start with one upcoming, high-priority campaign.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Martech

OCTOBER 1, 2024

The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users. Natural language prompting for customer data management. Google Gemini’s Contact-to-Product module file.

CRM 122

CRM User-Generated Marketing Automation Platform Marketers 122

Martech

JULY 10, 2024

Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.”

Marketing Automation Platform 75

Marketing Automation Platform Analytics CRM Management 75

Martech

MARCH 5, 2025

Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Assessing your need for a marketing automation platform Assess the current marketing system Start by determining if your organization has outgrown its current marketing system. Processing.

Marketing Automation Platform 73

Marketing Automation Platform Inbound Marketing Price Marketers 73

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. Understanding ABC Fitness and HubSpot ABC Fitness Solutions is a comprehensive software platform tailored to the fitness industry.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Customers.ai

NOVEMBER 18, 2024

The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai Install the x-ray pixel on your site Installing the website identification x-ray pixel is easy and can be done through Tag Manager, Shopify, WordPress, and more 3.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Neil Patel

JULY 20, 2025

Discover how your competitors are faring in comparison to your own performance, plus analyze market trends to see what you can expect in the future. Predictive analytics: Similarly, AI can also be used to predict customer behavior, taking a look at past campaigns and forecasting future results based on historical data.

User-Generated 105

User-Generated Price Marketers Marketing 105

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

The Marketing Operations Leader

JUNE 4, 2025

In this diagram, lifecycle emails are supported by the marketing automation platform, display and social ads are supported by the ad platform, and web personalization is supported by the Customer Data Platform (CDP). solves this by making it easy to create, share, and manage UTMs across your team.

Marketing Automation Platform 130

Marketing Automation Platform Analytics Communications Email Marketing 130

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Youll break your calculator. Tracie Pang, Sr.

B2C 91

B2C User-Generated Email Marketing CRM 91

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. Learn more: Everything you need to know about predictive marketing.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketers 52

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 70

CRM Transform Marketers Marketing 70

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. Marketing Automation and Technology Tools Modern recreation centers leverage sophisticated tools to streamline marketing efforts while delivering personalized experiences at scale.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Pricing: Starts at $198/month.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator 71

Key Performance Indicator Marketing Automation Platform Marketers Marketing 71

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Use Insider

OCTOBER 24, 2024

Insider’s Actionable Customer Data Platform (CDP) helps you avoid this problem by aggregating all your customer data in one central database. Our CDP can combine data from any online or offline sources — like analytics tools, customer service software, CRMs, survey platforms, and point-of-service (POS) devices.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Lusha

NOVEMBER 18, 2024

Boost Operational Efficiency : RevOps improves efficiency and cuts costs by streamlining processes, eliminating duplicate efforts, and automating tasks. Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts.

CRM 147

CRM Whitepaper Health Analytics 147

Use Insider

JANUARY 9, 2025

For example, Adobe offers over 50+ tools as part of its Experience Cloud, many of which serve use cases that Braze doesnt, like data unification, content management, and learning management. In this guide, well explore Braze and Adobes offerings in detail, with a focus on their tools for marketing teams.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Lusha

DECEMBER 9, 2024

Tools of the Trade: Tech for Tracking and Analysis Thankfully, there are some handy tools to help you track and analyze all this data: Google Analytics: This free tool from Google gives you a deep dive into your website traffic, including who your visitors are, what they’re doing on your site, and how they’re converting.

CRM 52

CRM Whitepaper eBook User-Generated 52

Lusha

NOVEMBER 11, 2024

Using Data and Technology to Manage Leads Data and technology can help you manage leads better. This information helps you: Understand what leads are interested in Create content that will be like Send the right message at the right time Tools for Managing Leads Some tools can help you find and manage leads.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Curve 3 AI Workflows (69.8%) Automation kicks in.

B2C 80

B2C CRM Marketing Automation Platform Management 80

Use Insider

JANUARY 3, 2025

Despite these similarities, each platform has its unique benefits and limitations. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Advanced real-time analytics and reporting tools.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Use Insider

JANUARY 20, 2025

Additionally, you can set up all sorts of contextual SMS automations with Architect our customer journey builder and marketing automation platform. This is possible thanks to our customer data platform (CDPs) that: Brings together customer data from any online and offline source, so you can overcome data silos.

Customer Journey 52

Customer Journey User-Generated CRM Analytics 52

Spiralytics

MARCH 19, 2025

In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. Ensure smooth business operations Regulatory violations can disrupt daily operations, resulting in audits, legal battles, or platform restrictions. Thats where the Data Privacy Act of 2012 comes in.

Law 52

Law Marketers Marketing User-Generated 52

Use Insider

MARCH 7, 2025

From here, you can select channels, automation triggers, conditions, wait times, and much more. Weve explored many journey orchestration strategies and ideas in the following guides: The full guide to marketing automation (Platforms & examples). 8 proven eCommerce marketing automation strategies and tools.

eCommerce 59

eCommerce Customer Journey User-Generated Price 59