Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 102

Advertising Advertisers Retail Partner Marketing 102

Pam Didner

SEPTEMBER 16, 2020

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Duct Tape Marketing

JANUARY 12, 2023

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. 00:47): Hello and welcome to another episode of the Duct Tape Marketing Podcast. I see way too many leaders managed to the exception. Don't make 'em managed salespeople. This is John Jantsch.

Management 77

Management Partner Marketing Analytics Energy 77

Hootsuite

APRIL 3, 2023

It’s economical, super easy to set up, and you don’t need to know any technical ads management stuff. Source: Vans on Facebook Influencer and partner marketing can help you: Reach a new, highly targeted audience. Boost your Facebook posts Sometimes it’s worth it to pay to play. Network in your industry. Try it free today.

Gen Z 112

Gen Z User-Generated Transform Education 112

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Advertising category on Duct Tape Marketing. DivvyHQ – Full featured editorial calendar for managing all content and content teams. Further Reading.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. In response Phil talked about how Marketo helps companies drive value and growth.

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133