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How Ecommerce Transformed Marketing 

Digital Marketer

The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. 10 Advantages of Ecommerce in Marketing. Omnichannel marketing. Availability of data.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the Martech Conference.

Transform 124
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Scaling personalized experiences: From anonymity to insight

Martech

Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. This critical stage leverages the detailed tagging of assets — persona, journey stage, product, and service — to enable deep segmentation within analytics platforms like Adobe Analytics.

Transform 107
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the MarTech Conference.

Transform 111
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Why we care about AI in marketing

Martech

Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. Better data management.

Transform 145
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A Deep Dive Into Google Data Studio for Marketers

Neil Patel

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

Transform 114
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Aligning martech with your business strategy: Your blueprint for success

Martech

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies.

Transform 104