Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. ⚡ Ready to remove the guesswork?

Transform

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content.

PR

Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. An understanding of digital marketing tools and tactics. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Demonstrated project management experience.

Management

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. These methods will help drive engagement in social streams.

Thought Leadership

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. This gives you an idea of your market presence relative to others.

PR

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics

SocialPilot

AUGUST 5, 2025

Native tools like Meta Business Suite, LinkedIn Analytics, and TikTok Insights give you platform-specific data. Use these insights to shape your content plans , ad strategies, and even product positioning. Optimize your Social Media Marketing Strategy Once you’ve gathered insights, it’s time to take action.

Analytics

Sprout Social

AUGUST 1, 2025

9 essential TikTok marketing statistics for UK brands If you’re looking to include TikTok in your digital marketing strategy in 2025, here are some key TikTok statistics to keep in mind. Frank is also open to collaboration, so reach out to his PR team linked in bio! this sums up his content to a tee. Saturday: 9–11 a.m.

Gen Z

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. If you have the budget, you can also hire a publicist or PR agency to help as part of your marketing strategy.

PR

Hubspot Marketing

AUGUST 7, 2025

content, search, and demand), and the analytics function should stand alone for objectivity and rigor. Tools needed: More advanced marketing automation platform (like HubSpot Pro), attribution, and tracking tools. It dances the line of sales and marketing and can enable sales and marketing alignment.

Marketers

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. But checking out what they're doing with a competitive analysis tool can help you understand their strategy and inform your own.

Digital Marketing

SMA Marketing

MAY 15, 2025

Why it matters: Indicates your brand’s presence and reputation in the market. Use the data to: Benchmark brand awareness and track PR, social media, and competitive share over time. Tools for Tracking Marketing Campaign KPIs So, where does this data come from? When you work with an agency, you’re not just outsourcing execution.

Customer Acquisition

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. That carries through in its analytics, where you can track leads generated from your advocacy program.

Price

SocialPilot

JUNE 26, 2025

For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy. For brands ready to think outside the box, TikTok is a valuable addition to any modern marketing strategy. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z

Exposure Ninja

JUNE 13, 2025

Conduct customer interviews, gather surveys, analyse website analytics, and study social media behaviour. These personas should reflect your audience’s real motivations, challenges, and preferences, giving your brand and marketing teams a clear picture of who you’re speaking to. Is it social media, blogs, or podcasts?

Branding

Exposure Ninja

JULY 18, 2025

Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web. And like any smart marketing strategy, it needs to be measured and refined over time.

User-Generated

Exposure Ninja

JULY 24, 2025

Tools Google Search Console (GSC), Google Analytics 4 (GA4), and tools like Semrush and Moz Still currently in development, but Profound and Semrush’s AI Dashboard Both of these audits matter because AI Search Optimisation and SEO work together to shape your digital visibility. Digital PR and reputation management can help here.

User-Generated

SocialPilot

MARCH 10, 2025

Now that weve cracked the code on why meme marketing works, its time to get down to business how do you actually create your winning meme marketing strategy? 6 Ways to Create a Meme Marketing Strategy 1. A strong meme marketing strategy balances originality and adaptability. Lets dive in!

Gen Z

Sprout Social

MAY 19, 2025

And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. As you begin your influencer marketing strategy, you need to consider some key questions upfront: Should you send your products to creators for free? What should you expect in return?

Influencer Marketing

Hubspot Marketing

OCTOBER 17, 2019

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Digital strategy: Owned media.

Marketing Strategy

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head.

Content Marketing

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Marketing Strategy

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. What is social media analytics? Instagram Analytics.

Analytics

Orbit Media Studios

MAY 18, 2022

If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Here is what the analytics in YouTube Studio look like for a video that ranks in Google. Authority: Contributions in digital PR. This is one type of “digital PR.”. So it’s definitely a 10x effort.

PR

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Is Your Content Strategy Fully Integrated?

Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. How much social volume do our PR efforts and thought leadership content generate?

Marketing Strategy