Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

PR 105

PR Content Marketing Marketing Marketers 105

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ).

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Exposure Ninja

APRIL 6, 2022

Wise’s Guerrilla Marketing Campaigns. Wise’s SEO Strategy. How Can You Replicate Wise’s Digital Marketing Strategy? If done right, jumping on current trends can work in favour of your brand and generate digital PR. How Can You Replicate Wise’s Digital Marketing Strategy?

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Is Your Content Strategy Fully Integrated?

Marketing Strategy 118

Marketing Strategy Content Marketing Marketing Marketers 118

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Marketing Insider Group

JANUARY 30, 2017

The use of public relations, or PR, has been around for more than 100 years. The post Should We Stop calling it PR? The Case for Influencer Relations appeared first on Marketing Insider Group. But the profession really developed and flourished during the second half of the 20th century.

PR 91

PR Communications Marketing Marketers 91

Marketing Insider Group

JUNE 30, 2015

I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. Starting a PR campaign early sets you up to get to know some of the players in your industry and sets you up to be “disruptive” within the industry.

PR 78

PR Branding Marketing Marketers 78

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. A good social media calendar should be a reflection of your overall content marketing strategy,” said Matthew Pattoli, President at Social Vantage. Photo Source.

PR 84

PR Whitepaper B2C Fashion 84

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kelly Marsh – Enjoy! In nutshell, inbound marketing needs focus.

Inbound Marketing 67

Inbound Marketing PR Thought Leadership Health 67

Search Engine Land

APRIL 15, 2024

Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search. Digital PR remains a fantastic way to achieve coverage within these online publications. Previously, the elusive “follow” link was the goal. Leveraging UGC.

Branding 111

Branding Manufacturing Real Estate PR 111

Search Engine Land

MARCH 6, 2024

This data is then built into the marketing strategy and used to guide much of it. But, without social media feedback and insights, a significant part of the strategy will be absent. Communicating among these teams regularly keeps the brand aligned and alerted anytime a PR issue or opportunity arises.

SEO 116

SEO PR Branding Customer 116

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The […].

PR 57

PR Marketing Marketers Marketing Strategy 57

Buffer Marketing

APRIL 2, 2024

  We emphasized major PR moments to increase virality This early social media virality helped us organically achieve some major growth and PR moments — which we always made sure to repurpose into more social media content to fuel the fire even more. 

Product 98

Product PR Manufacturing Retail 98

Search Engine Land

NOVEMBER 9, 2023

Collaborate with social media and PR teams to create a more holistic marketing strategy. Content marketing High-quality, informative content that resonates remains important. Leverage search trends and organic data to inform the content marketing strategy.

SEO 116

SEO PR Transform eCommerce 116

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. These tactics worked. Last year, sales for Stanley tumblers increased by 275%.

PR 108

PR Influencer Marketing Branding Marketing Strategy 108

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. .

SEO 123

SEO PR Promotion Customer Journey 123

David Meerman Scott

OCTOBER 26, 2021

I’ve noticed that more organizations are using scarcity as a marketing strategy.

Marketing Strategy 78

Marketing Strategy Marketing Marketers Product 78

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! Reach out to us asn aks about how!

SEO 96

SEO PR Thought Leadership Education 96

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Marketing Insider Group

AUGUST 6, 2015

The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Automating social media and PR is one way of doing this. Data visualization.

Marketing Strategy 79

Marketing Strategy Content Marketing Millennials PR 79

SmartBrief - Marketing

MAY 12, 2024

Resources, such as the Asian American Advertising Federation (3AF) , have been helping marketers in their brand journey since 1999. 3AF’s experts include media, marketing research firms, PR firms, advertising agencies and other vendors and partners who not only have the pulse of the AANHPI consumer but also cultural insights and expertise.

Branding 84

Branding Food PR Fashion 84

Duct Tape Marketing

MARCH 11, 2020

Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. Brady partners with companies in the emerging tech space, designing strategies and crafting stories that reach audiences of millions. Questions I ask Justin Brady: How does PR work today? Podcast Transcript.

Communications 92

Communications PR Marketing Strategy Customer 92

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 120

Branding Fashion Gen Z B2C 120

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues.

PR 145

PR Law Finance Entertainment 145

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete.

Branding 52

Branding PR Copywriting Logistics 52

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Are the Seven Ps of Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Adams & Knight Marketing

JANUARY 13, 2020

It recognizes hospitality brands for creativity and innovation in advertising , digital marketing and public relations. “We are so honored to be recognized again for this insights-driven campaign.

Content Marketing 130

Content Marketing PR Marketing Marketers 130

Rock Content

OCTOBER 19, 2020

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. In practice, it works as follows: the more links, the less PR will be distributed among them. The distribution of Link Juice.

PR 72

PR SEO User-Generated Communications 72

Hootsuite

APRIL 25, 2024

With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Here are a few ideas you can try: Build robust marketing strategies based on real-time consumer insights. This can help inform strategic decisions and optimize marketing efforts. Media monitoring.

Management 88

Management Price Analytics User-Generated 88

Martech

FEBRUARY 28, 2024

OAO has the goods for growth You can provide the answers consumers want by leveraging owned asset optimization (OAO) — the quintessential reception marketing strategy. These owned pieces of useful, consumer-relevant content can then be utilized in channels with less control but higher visibility, like social media, PR, ads and news.

Retail 114

Retail Transform PR Shoppers 114

Search Engine Land

NOVEMBER 1, 2023

As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Explore how they can be integrated with our search marketing strategies. Learn their mechanics. Retail media capitalizes on purchase intent, influencing buying decisions when consumers are ready to convert.

Retail 104

Retail Branding User-Generated SEO 104

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 62

PR SEO User-Generated Promotion 62

Power Digital Marketing

MARCH 30, 2020

Be a guiding light for your customers and clients by applying our tips on how to navigate Digital Marketing through COVID-19 in each digital channel below. COVID-19 Digital Marketing Strategy by Channel. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Smarter Marketing.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 140

PR SEO Analytics Price 140