Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

MARCH 25, 2020

Take a look at your website analytics and other metrics to find topics that generate interest and more importantly, leads. This can be automated using your marketing automation platform or webinar platform. Offer a Small ‘Thank You’ Gift to the Attendees. Send the reward to attendees soon after the webinar.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

JANUARY 19, 2018

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. question has yet to be clearly answered.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

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Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform. ” Your boss is asking you for it. Good luck with that.” Measure Your ROI.

Marketing Automation Platform 101

Marketing Automation Platform Thought Leadership CRM Marketing 101

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B Predictive analytics is making guessing a game of the past. Crazy thought, right?!)

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Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. So how can marketers seize this opportunity? Mobile is dominating your buyers’ mindshare. Data is Evolving.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. In this blog, I’ll outline two ways a content marketing platform can simplify your marketing life.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.

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Thought Leadership Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

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Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2015

Some marketers are struggling with it. But marketing automation, in particular, isn’t sinister like SkyNet. And that’s just how all marketers need to think about the merging of marketing and technology. It’s a necessary complexity that makes your life, as a marketer, easier. Human Intervention.

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Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

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Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Determine the goals of the program.

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Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

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Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

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Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Management Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JANUARY 19, 2017

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase.

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CRM Thought Leadership Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Predictive: Not new, but very hot.

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Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

JUNE 24, 2015

As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting. Think about the data.

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Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 12, 2015

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Things like: Lead volume.

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Thought Leadership Marketing Automation Platform Education Health 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations. Inspirational Keynotes.

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Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. As social marketers, we should always be monitoring social media engagement.

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User-Generated Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Organize all of your marketing automation activity in folders, and follow a standard naming convention.

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Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. With any marketing campaign, it’s really important to understand what you’re trying to accomplish. How can they share it?

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Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

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Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” Sign me up! Research it!

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Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views.

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Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Finding freelancers .

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Management Thought Leadership Logistics Finance 91

Adobe Experience Cloud Blog

JANUARY 28, 2014

Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. MARKETING AUTOMATION.

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CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. Now, let’s say you are the client. This number will impact revenue.

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Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

APRIL 29, 2016

This not only has implications for their business models but their marketing models as well. Impact to Marketers. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Segmentation.

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 3, 2017

Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. His recommended tactics?

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Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. And 18% of those are just one-person teams. Here’s how to start building this roadmap: .

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Customer Journey CRM Promotion Whitepaper 52

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

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Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 25, 2020

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. With most event platforms, every session and every interaction is recorded.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. The digital marketing stream is not reserved for large corporations.

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Digital Marketing Traditional Marketing Thought Leadership Analytics 134