Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design. Job Function.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Set Up

DECEMBER 13, 2022

At Set up , we help client-side marketers fill in the gaps by pairing them with a marketing agency that fits the client’s needs. A hot topic capability amongst brands is Paid Media Marketing. education (podcasts, webinars), and lead generation (high-value gated assets – e.g., whitepapers, e-books, infographics).

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Whitepaper Thought Leadership Marketing Marketers 52

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Whitepaper Thought Leadership Direct Mail CMO 134

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Adobe Experience Cloud Blog

MARCH 22, 2018

For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. Let’s look at five ways AI can help marketing and sales continue to tear down silos. Artificial intelligence (AI) is all around us.

Whitepaper 134

Whitepaper Thought Leadership Marketing Marketers 134

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

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Whitepaper eBook Marketing Marketers 127

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process. Think of content as the fuel for all your marketing campaigns.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Power Digital Marketing

JANUARY 19, 2023

According to Nielsen’s 2022 Annual Marketing Report, only 26% of marketers have full confidence in the audience data they’ve collected. 2 So, even though 72% of marketers believe they have access to high-quality first-party data, they’re not capitalizing on this treasure trove of marketing stats and sentiments.

Logistics 52

Logistics Marketing Marketers Analytics 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No 1,000: Take the marketing team to dinner.

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Whitepaper Content Marketing Direct Mail User-Generated 103

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. There’s just one problem…. The New 80/20 Rule. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

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Whitepaper User-Generated Analytics Thought Leadership 145

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. This topic is a major focus of the CMO Nation blog and a hot topic among the marketing executives I speak to on a regular basis.

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CMO Thought Leadership Whitepaper Food 134

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Quick Takeaways: Start with a content marketing audit of your expenses and results. Start with a Content Marketing Audit.

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Whitepaper Thought Leadership CMO Content Marketing 104

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hootsuite

JUNE 17, 2020

With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Before your company can start LinkedIn marketing, it needs a LinkedIn page. Source: LinkedIn.

Analytics 145

Analytics B2C Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 13, 2018

Let’s face it: The marketing world moves quickly. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. Another website necessity includes analytics. 5 Components of an Engaging Website.

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New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

MAY 21, 2018

Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics.

Transform 134

Transform Whitepaper CRM Thought Leadership 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. “The It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 98

Education Marketing Strategy Branding Energy 98

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Ready to use social media marketing to generate and nurture quality leads? Welcome to Social Media Leads 101.

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User-Generated Gen Z Analytics Shoppers 98

Adobe Experience Cloud Blog

JUNE 26, 2014

Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. But the simple truth? But the simple truth? Humanize the Masses.

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Whitepaper Copywriting Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. MOFU, TOFU, content curation , and KPIs; every marketer has their strengths and weaknesses. Especially, where your traffic is coming from.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Hootsuite

AUGUST 21, 2019

Through live streaming, it lets marketers connect with their communities in real-time. Here’s some tips for doing that: Review your Page analytics. Other ideas include bringing audiences behind the scenes to events, and hosting live Q&As with leadership. Consistency is key when it comes to effective marketing.

Thought Leadership 111

Thought Leadership Real Estate Promotion Marketing 111

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Understanding customer behavior can be done in numerous ways, an easy one being marketing automation. One of the key topics of discussion? Digital transformation. Personalization!

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

JANUARY 22, 2009

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. They had wasted years of marketing investments.

Thought Leadership 54

Thought Leadership Whitepaper Marketing Marketers 54

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” Sign me up! See the difference?

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Rock Content

SEPTEMBER 28, 2016

Long-form and short-form content both have their place in a content marketing strategy. Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. Create content that is highly data-driven, analytical and backed by a lot of research. However, both types of content have potential downsides.

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Whitepaper Education Thought Leadership Food 83

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views. Prioritize inbound leads based on engagement.

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà. And it is wide.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

APRIL 29, 2016

This not only has implications for their business models but their marketing models as well. Impact to Marketers. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Segmentation.

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91