Adobe Experience Cloud Blog

MARCH 16, 2017

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. If your organization is like many, it has made its marketing platform the heart of its marketing technology stack.

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Whitepaper Thought Leadership CRM Marketing 120

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

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Marketing Plan Thought Leadership Whitepaper Transform 130

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

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Content Marketing Whitepaper Thought Leadership eBook 78

Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Or a marketer might say, “I transform businesses from the unknown to the unforgettable.” Highlight thought leadership works.

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Whitepaper Branding Thought Leadership Transform 130

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

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Whitepaper Thought Leadership Advertising Advertisers 111

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

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Whitepaper Thought Leadership Energy Marketing 130

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Creating industrial website copy that converts requires a combination of technical knowledge, industry expertise, and marketing savvy. If you don’t have these skills in-house, consider partnering with a specialized industrial marketing agency like Tiecas.

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Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s apply this idea to our product demo and marketing plan examples. Sound right?

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Whitepaper Marketing Plan Education Thought Leadership 144

Adobe Experience Cloud Blog

JANUARY 24, 2012

Director of Marketing at Ingenuity Systems as a guest blogger. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. Is our mix of thought leadership activities the right one?

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Thought Leadership Whitepaper Marketing Mix Management 107

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

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Influencer Marketing Whitepaper User-Generated Marketing 120

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

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Manufacturing Whitepaper Thought Leadership Marketing 104

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

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Whitepaper Marketing Automation Platform Thought Leadership Marketing 129

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

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Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

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Thought Leadership Whitepaper Promotion Marketing 137

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

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Marketing Strategy Whitepaper Marketing Marketers 91

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

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Inbound Marketing Thought Leadership Marketing Marketers 59

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. Increase higher-quality referral traffic. What's not to like about that?

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Thought Leadership Whitepaper Education Branding 95

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

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Content Marketing Whitepaper Thought Leadership eBook 115

Content Marketing Institute

APRIL 6, 2018

Road Map to Success: Content Marketing Strategy Essentials. Most marketers know they need a visual strategy , but few apply the same rigor for a verbal strategy, detailing these key components: Some key components you should build: Messaging themes. Storytelling is often done in silos at the business unit or market level.

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Whitepaper Content Marketing Thought Leadership Transform 111

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. Marketing teams live side-by-side, but in separate silos. It is a challenge. Small, nimble teams? Recurring symptoms.

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Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

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Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

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SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Hubspot Marketing

SEPTEMBER 30, 2022

How do you become a thought leader ? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy.

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Thought Leadership eBook Whitepaper User-Generated 93

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

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Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

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Whitepaper Content Marketing Thought Leadership eBook 129

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.

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B2C Whitepaper CRM Marketing Automation Platform 123

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. Is your digital marketing underperforming ?

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Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Offer Solutions and Establish Thought Leadership.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Tell us a little bit about how you got into B2B marketing and what you like most about it. No B2B marketers. At that point, I was hooked.

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Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Tiecas

MARCH 11, 2024

These essential questions are not simply a marketing exercise. Whitepapers and Application Notes: These resources establish your thought leadership and position you as a problem-solver, not just a product vendor. Does your brand resonate with your target audience? prominently.

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Manufacturing Transform Whitepaper Thought Leadership 98

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

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Thought Leadership Whitepaper eBook User-Generated 89

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. You need a clear roadmap instead of implementing hit-or-miss marketing tactics.

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Manufacturing Branding Whitepaper Thought Leadership 97

Adobe Experience Cloud Blog

DECEMBER 16, 2013

They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. As marketers, how can you be like Apple – leveraging data to add value for your users, without scaring them away? As we advise with all of your marketing, keep your ads useful, valuable, and relevant.

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Whitepaper Thought Leadership Email Marketing Advertising 134

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

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Inbound Marketing Whitepaper Real Estate Non-Profit 121

Adobe Experience Cloud Blog

MARCH 22, 2018

For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. Let’s look at five ways AI can help marketing and sales continue to tear down silos. Artificial intelligence (AI) is all around us.

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Whitepaper Thought Leadership Marketing Marketers 134

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership?

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Thought Leadership Manufacturing Whitepaper Transform 52