Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. They also help ensure that you appropriately distribute the work among the analytics resources you do have available. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). Bottom line.

CMO 52

CMO Analytics Retail Non-Profit 52

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. But if you know of any “can’t miss” marketing events outside the US, please add a comment.). Best Marketing Events Happening in 2022. So, I included a few of those here as well. Registration is free!

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Use Insider

OCTOBER 11, 2024

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. Instead of rigid calendar-based campaigns, our experiences are now as unique as our customers.

CRM 52

CRM Marketers Marketing Customer Journey 52

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Avinash Kaushik

JULY 5, 2021

There is a sharper focus on Revenue/Profit. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Bing gets all the credit for that conversion in your Analytics reports. AKA: Attribution! For example, a report like this one….

Analytics 98

Analytics Non-Profit Marketers Marketing 98

Businesses Grow

JANUARY 20, 2025

But the brand means something to enough people to make a difference, and make a profit. The Real Job of Brand Marketing Today: Stop trying to control the narrative (you can’t) Start creating experiences worth talking about Give your customers something so amazing they become volunteer marketers The customer is the brand marketer.

Branding 66

Branding Non-Profit eCommerce Price 66

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Daniel Foley , Director of Marketing, SEO Stack.

Marketers 108

Marketers Marketing CRM Law 108

Backlinko

DECEMBER 19, 2024

Blogging can be a fun pastimeor it can be a profitable side hustle. Some niches with lower search volume can still be profitable if the audience is ready to spend. Check each competitors traffic using a tool like Semrushs Traffic Analytics. For some, it can even turn into a lucrative, full-time job. An action plan.

Affiliate Marketing 98

Affiliate Marketing Analytics SEO User-Generated 98