Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Demonstrated project management experience.

Management

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. One example below shows Nando’s Pakistan account promoting the recent gold medal victory of a Pakistani athlete. This process is far easier if you use a social media analytics tool.

Social Media Marketing

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Let AI find that nugget for you, then use it in social promotion. Show your thinking.

Thought Leadership

Backlinko

JANUARY 23, 2025

Use your travel site’s analytics tools (e.g., Google Analytics 4 ). Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting.

SEO

Hubspot Marketing

JANUARY 22, 2025

Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR

Sachs Marketing Group

JANUARY 13, 2025

Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Whether its a social media ad promoting a sale or a follow-up email reminding customers of an abandoned cart, consistency builds familiarity and reinforces the brands credibility.

Digital Marketing

Hubspot Marketing

SEPTEMBER 25, 2024

Your sales team will want to know who opened every email in your lead nurturing series or who always clicked through your offer promotion emails. Should you dive into your analytics and run a few reports? Turn to the analytics. That way, they can focus on the ones who seem most engaged. Should you find out from your sales team?

Logistics

SocialPilot

AUGUST 5, 2025

Native tools like Meta Business Suite, LinkedIn Analytics, and TikTok Insights give you platform-specific data. Start your social media analytics journey by tracking the following metrics: 1. TikTok Analytics If TikTok is part of your strategy, its native analytics tool is a must.

Analytics

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Use the data to: Benchmark brand awareness and track PR, social media, and competitive share over time. Use the data to: Focus retention and upsell efforts.

Customer Acquisition

Buffer Marketing

APRIL 10, 2025

Paid and promotional content do not count. Stay consistent with your posting schedule and check your analytics to see what kinds of posts are performing best. If you have the budget, you can also hire a publicist or PR agency to help as part of your marketing strategy.

PR

Backlinko

DECEMBER 9, 2024

Like if youre writing a post about the best software tools: Including your own tool might make sense, but itll look pretty promotional if you dont also acknowledge what your competitors do well. Youd pop their domain into Semrushs Backlink Analytics tool and head to the Indexed Pages tab. So youll want to avoid them at all costs.

SEO

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy

SocialPilot

JUNE 26, 2025

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). Promote lead magnets or events by targeting roles, industries, and company sizes with precision. Carousels, quick tips, and relatable memes perform better than pure promotion.

Gen Z

Hootsuite

APRIL 29, 2025

You dont have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. That carries through in its analytics, where you can track leads generated from your advocacy program. Earned Media Value metric: Ive struggled to quantify the effects of PR and brand awareness in the past.

Price

Exposure Ninja

JUNE 13, 2025

Conduct customer interviews, gather surveys, analyse website analytics, and study social media behaviour. When your brand shows up the same way across every touchpoint — your website, socials, emails, ads, digital PR and packaging— it becomes instantly recognisable and builds the trust that turns browsers into buyers.

Branding

Exposure Ninja

JULY 18, 2025

Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web. Use Google Analytics 4 (GA4) to track traffic from these AI sources.

User-Generated

Exposure Ninja

JULY 24, 2025

Tools Google Search Console (GSC), Google Analytics 4 (GA4), and tools like Semrush and Moz Still currently in development, but Profound and Semrush’s AI Dashboard Both of these audits matter because AI Search Optimisation and SEO work together to shape your digital visibility. Digital PR and reputation management can help here.

User-Generated

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? When it came time to talk about promotions and team structure, I wanted a director title.

Content Marketing

Hubspot Marketing

MAY 5, 2025

Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Performance analytics to refine your strategy. That answer is trickier. And the future will only get more agentic.

Price

Backlinko

JULY 16, 2025

It builds on everything you already know about SEO, content marketing, and PR. Giving each item a “best” rating that matches search behavior: Best for freelancers on a budget Best for advanced analytics Best all-in-one solution for remote teams If you’ve used LLMs, you know they quote these phrases in responses. The difference?

User-Generated

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. Ask these questions: What product or service do you want to promote? Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact. In some cases, brands dont start with paid deals.

Influencer Marketing

Search Engine Roundtable

JUNE 10, 2025

[link] There was a delay but it has now rolled out in No , Stefan Somborac on X Search Engine Land Stories: Trump likely will delay TikTok ban again Google Ads may pause your account for manager violations Why user-generated content works well for SEO SEO attribution in 2025: Why it’s broken and what you can do Mordy Oberstein on old vs. new SEO, Google (..)

SEO

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR

Sprout Social

AUGUST 24, 2022

Public relations is the practice of using media to promote a brand and grow a positive public reputation. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”.

PR

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. This will give you an idea of which publications to focus on for your outreach and PR efforts.

PR

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

PR

Hubspot Marketing

OCTOBER 17, 2019

Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn't. Alternatively, you might consider Google Analytics to measure blog and web page performance. Small Girls PR. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT.

Marketing Strategy

Neil Patel

MARCH 15, 2021

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention. Run a Survey.

PR

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

PR

Sprout Social

AUGUST 31, 2020

Other budgeting items you’ll need to consider that are related to virtual events include: heavy social media promotion, live captioning, comment moderation and hosting videos and documents after the event is over. Lastly, speakers are another source of promotion for your event. Plan the promotion: Before, during & after.

PR

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." They can help with public speaking, creative problem-solving, logistics, sales, and analytics.

Copywriting

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Virtual events are both an art and a science.

Logistics