Exposure Ninja

DECEMBER 12, 2024

You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. Youll likely see modest but positive shifts in performancefaster loading times, more accurate analytics, and early signs of improved ranking stabilityforming a strong platform for all the steps ahead.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Social Web Analytics. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Offered by Moderandi Inc.,

eBook

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Become a Distributor as well as a Publisher.

Whitepaper

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper

Hubspot Marketing

JULY 31, 2019

You can pull this information from Google Analytics or your social media analytics tools. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. White papers. PR Newswire. Podcasts and interviews. Infographics.

PR

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. San Mateo, CA – [link].

PR

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs.

Whitepaper

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Influencer Marketing

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? Download a white paper.

Digital Marketing

Marketing Insider Group

MAY 8, 2023

Types of content can also include: eBooks Whitepapers Infographics Webinars Podcasts We also make your content engaging , visually appealing and easy to read by including eye-catching images, infographics, and videos to break up text. Image Source: Oberlo If you already have a hefty email list, that’s great.

Inbound Marketing

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Will they use data analytics or customer feedback to make adjustments? How will this post-launch phase look for your team?

Product Marketing

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Vanity metrics in public relations In the PR world, metrics like media mentions may seem like an obvious mark of success.

Social Media Marketing

Hubspot Marketing

NOVEMBER 30, 2022

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Use Google Analytics to confirm this. STEP 4: Measure to Determine ROI.

Management

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. blog post, whitepaper, ebook, infographic), lead to a conversion? Research makes Fractl unique.

Content Marketing

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. Influencer marketing serves a deeper part of the funnel.

Influencer Marketing

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers. Challenge: Make the best use of the right technology.

Branding

Backlinko

APRIL 17, 2024

Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics. Bill Sebald , the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt.

SEO

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Strategy Analytics ). Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster). Optinmonster). Overthink Group).

Digital Marketing

Hootsuite

MAY 23, 2023

This lets you get a jump on any PR crisis before it takes off, or meaningfully engage with your audience in real-time. Start your free Hootsuite trial Hootsuite features seamless integration of all of your social media channels and has advanced analytical capabilities. This gives you the opportunity to lower your Flesh-Kincaid score.

Price

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Whitepaper

Hubspot Marketing

SEPTEMBER 9, 2024

This tactic also works with templates, calculators, whitepapers, or original survey data. have analytics dashboards to help you with ad spend attribution, there are so many ways for conversions to fall through the cracks. Give people the first 2 pages as a teaser and say, ‘If you want this whole thing, give us your email.’

Direct Mail

Power Digital Marketing

JANUARY 19, 2023

An analytics deep-dive Now, it’s time for the star of the show: The data. At its core, a marketing report is a user-friendly, all-in-one-place summary of vital marketing analytics. However, all the typical marketing data analytics numbers apply—page views, email open rate, follower counts, and so on. The keyword here is “vital.”

Logistics

Exposure Ninja

JULY 21, 2022

Google Analytics provides great insights into who your target audience is likely to be, as it allows you to pinpoint exactly who is visiting your website, where they’re visiting from and which pages they’re browsing before leaving your site. Ultimate Guide to Using Content Marketing in Digital PR Campaigns. What to Read Next.

Health

Exposure Ninja

SEPTEMBER 18, 2023

Some of our favourites are: Adam Erhart Analytics Mania Vanessa Lau Film Booth. Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). How to Learn PR Skills There are several ways you can learn PR skills.

PR

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Track and analyze results: Monitor the performance of your content using analytics tools. While only sometimes directly linked to lead generation, PR can significantly impact your ability to attract and convert leads.

CRM

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

Customer Acquisition

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience. PR can help increase brand awareness, build credibility, and reach more people.

Price

Welcome Software

DECEMBER 26, 2023

Intake Ideas are born everywhere—maybe with you, maybe with your staff, maybe with someone who has no connection with marketing at all, and maybe from an external source, like an ad agency or PR firm. Analytics need to be considered in the context of the entire content domain. What content performs well but has low traffic?

Transform

Welcome Software

DECEMBER 6, 2023

Intake Ideas are born everywhere—maybe with you, maybe with your staff, maybe with someone who has no connection with marketing at all, and maybe from an external source, like an ad agency or PR firm. Analytics need to be considered in the context of the entire content domain. What content performs well but has low traffic?

Transform

Hubspot Marketing

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

PR

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Whitepaper

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. But both groups are nevertheless in the target audience you are trying to reach.

Whitepaper

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Whitepaper

Marketing Insider Group

SEPTEMBER 15, 2015

Organic search and web presence management company Conductor released this webinar, given by its Vice President of Marketing Seth Dotterer and Senior Director, Analytics & Operations at Jibe John C. Want to learn all about the sales funnel, and how it relates to PR and content marketing?

Content Marketing

Duct Tape Marketing

OCTOBER 17, 2018

And you got one point just for having Google analytics on your website, so effectively-. John Jantsch: Another point if somebody actually knew the login, would that be for good analytics[crosstalk] Louis Gudema: I couldn’t tell if anyone ever looked at it, but if they scored a two, I kind of assume they probably didn’t.

Non-Profit