Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). With 320 million monthly active users, Threads is still a relatively small social network.

Analytics 92

Analytics Thought Leadership User-Generated Social Media Marketing 92

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

SocialPilot

FEBRUARY 13, 2025

This is a no-brainer but just for the sake of search engines, A hashtag is a word or a phrase preceded by the (#) symbol that helps categorize content on social media. It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. But thats not it.

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

JULY 24, 2024

Make ROI and data-driven decisions: Social media success goes beyond these vanity metrics. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Applause rate What’s an applause rate?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

SEPTEMBER 12, 2024

Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Unified Platform Experience manages corporate and local social accounts from a single interface.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Hootsuite

SEPTEMBER 18, 2024

Posts published around 6 am on Sunday, and 8 am on Wednesday and Saturday seem to generate the highest engagement. Best time to post on X (Twitter) Thursday morning (7-9 am) Tweets tend to generate the highest engagement for government institutions on X. How often should you post on social media in government?

User-Generated 115

User-Generated Social Media Marketing Management Analytics 115

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. ⚡ Need Instagram help?

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Buffer Marketing

AUGUST 14, 2024

While both Buffer and Hootsuite offer similar core features — social media management, scheduling, and analytics — these tools were built with pretty different users in mind.    Generally speaking, Buffer serves small to medium businesses, solopreneurs, and creators.

Management 114

Management Price Analytics User-Generated 114

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. link — effectively removing a step in your posting process. Price: The buff.ly

Price 112

Price User-Generated Analytics Shoppers 112

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Its social proof of everything you claim. Organic Marketing Examples 1. Glossier: UGC A lot of brands invest in user-generated content these days.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 116

Social Media Marketing User-Generated Food Branding 116

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 116

CRM Marketing Marketers Customer loyalty 116

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Free social media competitive analysis template Wanna dive right into competitive analysis? Clear data.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1. Lean into trends.

User-Generated 98

User-Generated Marketing Marketers Analytics 98

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 77

Transform Social Media Marketing Whitepaper Marketing 77

Martech

AUGUST 30, 2024

Marketers are only just beginning to integrate new AI tools into their campaigns. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics.

Branding 111

Branding Fashion Retail User-Generated 111

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. percent of users. Keep your post short and sweet to capture attention quickly and entice Facebook users to stop scrolling and engage. Simple shots work well.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.  

Analytics 117

Analytics User-Generated Social Media Marketing Education 117

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Email: Business email address Sign me up!

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Buffer Marketing

SEPTEMBER 16, 2024

When it comes to  social media platforms , Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Is there a best time to post on Facebook?

User-Generated 120

User-Generated Analytics Social Media Marketing Place 120