Automobile Customer New Markets 
Search Engine Land
OCTOBER 26, 2023
Google today is adding search themes – a new, optional signal – to Performance Max. Search themes are a new way for advertisers to provide information about a business (e.g., what topics lead to conversions) or customers (e.g., search queries your customers are likely to use) to help improve performance. New help doc.
Marketing Insider Group
JULY 28, 2011
Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Cheryl Burgess is the Managing Partner at Blue Focus Marketing.
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SocialPilot
MARCH 12, 2024
Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. On the website, visitors could learn how to say “ Wasssup ” in over 30 different languages!
Businesses Grow
AUGUST 14, 2023
How does reciprocity connect to selling automobiles? Made me wonder how you could make a test drive so extraordinary that the customer feels they owe you the sale. My friend Spencer Crandall specializes in helping small businesses with their eCommerce, so he’s always thinking about ways to help his customers gain an edge.
Duct Tape Marketing
DECEMBER 29, 2021
Recent episode, one of my favorite extending the lifetime value of your customer. John Jantsch (00:43): Hello, and welcome to another episode of the duct tape marketing podcast. We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. You know, I love to talk about that.
Duct Tape Marketing
MARCH 12, 2019
So how would you describe how customer behavior has evolved over the last decade? They’ve got to do more than just come up with a set of products and descriptions, you know, and post it and hope that customers will find them because it’s not that easy and you won’t find success that way.
Duct Tape Marketing
DECEMBER 26, 2022
Jacqueline Lieberman (04:03): Well, I mean, I think, so taking insurance just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. I don't want of all marketing people in that room.
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