Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 128

CMO Non-Profit Transform Advertising 128

Hubspot Marketing

FEBRUARY 25, 2025

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. How do you align?

Transform 83

Transform Marketing Marketers Gen Z 83

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. Marketing attribution has the potential to address this need.

Customer 111

Customer CMO Customer Journey Non-Profit 111

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal. Source: [link].

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 81

Customer CMO Non-Profit Customer Journey 81