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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C. started in 1998). vacuum cleaner robot).

Branding 110
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Messages in present tense are more persuasive

Ariyh

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101
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My 3 favorite marketing tactics of 2022

Ariyh

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. And what a year!

B2C 52
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(Mildly) surprising copy converts better

Ariyh

If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Channels : Messaging | Ads | Content | Copywriting | For : B2C. 📘 Ariyh’s Ecommerce Playbook - Pre-orders open on July 18 I’ve just wrapped up the final version of Ariyh’s Ecommerce playbook!

Finance 57
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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot Marketing

Here’s a good example of a lead magnet from ConversionXL : Or here’s an ecommerce-focused example from J Crew : Both of these examples are great for their appropriate contexts. Though they’ve faded a little bit, I still see them all the time, particularly in B2C companies (and ultra-specifically, in travel or experience related industries).

eBook 144
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How persuasive email design can influence the ecommerce customer journey

Martech

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. This shorter attention span means you have to be even choosier in the images and copy you select to promote a product or tell your story. ” Subject line.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. billion monthly users.