CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

Product 84

Product eCommerce Retail Shoppers 84

Markinblog

SEPTEMBER 6, 2021

So, it is no surprise that some of the biggest companies in the world are eCommerce platforms. Well, here is the list of the largest eCommerce companies in the world by revenue and market capitalization. List of Largest eCommerce Companies in the World in 2021. Top 10 Largest eCommerce Companies (Ranked by Revenue).

eCommerce 52

eCommerce Finance Retail Shipping 52

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. For example, under U.S. That level of sophistication makes it a journey.

eCommerce 132

eCommerce Law Shipping Email Marketing 132

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. Here are some of the most popular.

Gen Z 125

Gen Z B2C Shipping Marketing 125

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. And what a year!

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Two weeks ago I launched Ariyh’s Playbook of Ecommerce Optimization. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. Can be tested for B2B. There was no accounting for mistakes where a high-value purchase was not delivered.

Shipping 67

Shipping B2C Food Price 67

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer).

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

SEPTEMBER 18, 2023

.: Here are 6 more recommendations on how to optimize your product images (as a free sample of Ariyh’s Playbook of Ecommerce Optimization ) Previous insight: The impact of credible vs sketchy marketing (more insights here ) Use realistic photos to highlight your product’s key characteristics. healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Ariyh

NOVEMBER 20, 2023

Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C. instead of 13%).

Price 87

Price B2C eCommerce Retail 87

Ariyh

NOVEMBER 6, 2023

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. “Only 2 left, buy now! .

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

JUNE 5, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

JANUARY 8, 2024

Previous insight: When to use direct mail vs email marketing (more insights here ) Women prefer functional, high-quality products, over pretty designs Topics : Product | Ecommerce For : B2C Research date : September 2023 📈 Recommendation Refrain from focusing on making products prettier to market them to women (e.g.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Martech

OCTOBER 5, 2023

The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce. Q: When you were first leading the ecommerce strategy, did you ever consider your own mobile apps or other DTC strategies?

Retail 102

Retail Customer Shoppers eCommerce 102

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. guarantees, 3rd party certifications, expert endorsements).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

DECEMBER 11, 2023

Previous insight: Take-back programs boost profits (more insights here ) Just-below prices increase sales without hurting how people perceive a product’s quality Topics : Pricing | Promotions For : B2C. Learn all the best ways to optimize your prices with Ariyh’s Pricing & Promotions Playbook. instead of $25).

Price 62

Price B2C Food Promotion 62

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

B2C 21

B2C Content Marketing Product Millennials 21

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. uncrowded, plenty of empty space, simple shapes).

Product 101

Product Food Health B2C 101

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. B2C Marketing: It’s Always Been About the Content.

Content Marketing 118

Content Marketing B2C Marketing Marketers 118

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Or the rider might receive a promotional offer from Hulu to subscribe to the streaming service. 30 per transaction.

Real Estate 89

Real Estate Retail eCommerce Advertising 89

Ariyh

JUNE 26, 2023

Channels : Messaging | Ads | Content | Copywriting | For : B2C. 📘 Ariyh’s Ecommerce Playbook - Pre-orders open on July 18 I’ve just wrapped up the final version of Ariyh’s Ecommerce playbook! Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

Finance 57

Finance Copywriting eCommerce B2C 57

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The top reason was they plan on buying ads to promote their own podcast in order to make it more popular. And we didn’t want to know how marketers were reacting just in the U.S.,

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Customers.ai

MARCH 2, 2022

GRIN is the all-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships. This influencer marketing software is a 33+ million influencer recruitment suite and built for ecommerce. Drive more sales with their ecommerce tools and affiliate management solution.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? Buy a $60 blazer and get a matching tie for free. buy a tie and get a matching blazer).

Product 52

Product Promotion Shipping B2C 52

Ariyh

DECEMBER 4, 2023

Previous insight: Mobile buyers want unique (vs popular) products (more insights here ) People are willing to pay more for products that have sustainable take-back programs Topics : Sustainability | Product | Customer Experience For : B2C.

Logistics 62

Logistics Price Law Shipping 62

Martech

MARCH 13, 2024

Meta will then use AI to dynamically show people the best products from their catalog to drive performance, as shown in the image below: More eCommerce ad options. Advertisers can now upload a hero image to the center of their Advantage+ catalog ads. This includes combining Advantage+ shopping campaigns with Shops ads. Promo codes.

Shoppers 68

Shoppers Advertising Advertisers eCommerce 68

Martech

JULY 18, 2023

The impact on retail and ecommerce is growing, so marketers can’t ignore them. RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. Other members of the “Partners Club” include performance company Skai, commerce acceleration platform Pacvue and CommerceIQ’s Retail Ecommerce Management platform.

Retail 84

Retail eCommerce Advertising Advertisers 84

Neil Patel

JUNE 23, 2020

Lesson #3: Content Promotion. Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Lesson #1: Amazon. Lesson #2: Sales Channels. Lesson #3: Marketing Types. Lesson #1: PLA Campaigns.

B2C 145

B2C SEO Marketing Marketers 145